E-commerce Best Practices: How to Grow Your Email List

I gave a brief talk earlier this week called “E-commerce Best Practices: How to Grow Your Email List” to an amazing audience filled with savvy, experienced marketers from around North America. It was a fantastic group and a really great discussion followed. I wish I had video of the talk, because it was a fantastic day all around and really builds on what yesterday’s podcast is all about. Still, for those of you who are interested, here are the slides:

I bring all this up because Mark Jones of Thomson Reuters has a great piece about what’s driving the increased use of email marketing that’s well worth the read and underscores how important email marketing remains to effective e-commerce and digital marketing activities. Email really is the forgotten social network and a key part of building your business and your brand. Feel free to check out the slides and let me know if you’re interested in learning more about how you can apply these lessons in your business.

If you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You may also want to review the tips in another recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. Again, it was built for a travel audience, but its lessons apply across industries. The full deck is here:

Finally, you might also enjoy some of our past coverage of the e-commerce and how to make it work for your business, including:

• What Your Customers Expect from Mobile and E-commerce in 2014
• The Secrets Behind “It’s All E-commerce” for 2014
• Should Marketers Really Trust Google in 2014?
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56