Just a heads-up that I’ve taken a look at Google’s 2012 Traveler “Road to Decision” Presentation over on the main blog.
Loads of good takeaways. For instance, the report (and my analysis), looks at:
- Travelers continuing desire to define value. This was a big topic of my presentations to NGCOA and to HEDNA earlier this year.
- How leisure and business travelers prioritize search differently. This is new. In the past the differences between leisure and business were fairly minimal.
- How mobile is driving increased search query growth.
- Significant growth in both leisure (38%) and business (57%) traveler mobile access to travel information on the Internet.
Plus a whole lot more. Check it out.