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Making Social Work. Great tips from Chris Brogan, WOMMA, Mashable, SEOmoz and More (Small Business E-commerce Link Digest – September 16, 2011)

Social is great, right? I mean, “Friends” and “Followers” and “Likes” and LinkedIn and Twitter and Tumbr are totally the most bestest things ever, aren’t they? Well, yes. And no. Done right, social is an amazing tool in your arsenal. But done poorly, you can easily spend a lot of time, energy and money with nothing to show for it.

Now, don’t get me wrong. I’m not trying to add to the social media backlash. But, how do you make social work for your business?

Easy. Just listen to these folks for some great ideas on how to make social work:

Alright, all you social savants. Try putting these tips and tactics into practice to make social work for your business. And have a great weekend. We’ll see you back here next week for more stories on how to succeed with social, mobile, local and search.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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