Who Owns Your Customer?
Who owns your customer? You’d think, by definition, you do. It sure seems like a reasonable assumption, right? After all, you’ve established a dialogue with people interested in your products…
Who owns your customer? You’d think, by definition, you do. It sure seems like a reasonable assumption, right? After all, you’ve established a dialogue with people interested in your products…
Anyone planning on watching the Oscars™ tonight? Or are you too busy gearing up for the Adrian Awards tomorrow? Me? I'm doing both—watching the former, attending the latter (hope I'll…
Not much setup this week, Big Thinkers. Just a quick list of 8 must-read marketing and e-commerce posts to get your through the weekend. Enjoy: eMarketer says that mobile is…
Too often, the data-driven marketing practices at the core of digital marketing get represented as a battle between "marketing" and "math." "Traditional" marketers may sometimes perceive you as more akin…
The Mobile Commerce Myth - Headlines and Show NotesMobile Drives Nearly Half Of E-Commerce Traffic, But PC Still Rules Sales -- Search Engine Land US Online Shoppers’ Attitudes to Mobile…