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The Big Reading List for Labor Day 2014

Labor day beach readsIt’s Labor Day here in the US and a bank holiday in many other countries, so no new post today. However, here’s a collection of some of the best of Thinks for you to enjoy. Hope you’ve had a great weekend and make the most of the last blast of summer.

Thinks

If you’re a regular reader of the blog, here are 10 of the top Thinks posts, including tips on marketing, mobile, and e-commerce:

  1. E-commerce Best Practices: How to Grow Your Email List
  2. The Zen of Digital Marketing Strategy
  3. What Makes You Think Your Customers Care About You?
  4. 10 More Things You Need to Know: The Top 10 Digital Marketing and E-commerce Posts in April
  5. What You Can Learn from Apple’s New Retail Honcho
  6. What You Need This Month: The Top 10 Digital Marketing and E-commerce Posts in June
  7. Do You Feel Lucky?
  8. How Safe is Your Business from Mobile E-commerce?
  9. Today and Tomorrow: Mobile and The Changing Customer Journey
  10. The Big Problem with Paid Search on Mobile

Travel Tuesday

If you’re a travel marketer, you might also enjoy these top 7 posts from the Travel Tuesday series (and, even if you’re not a travel marketer, many of these offer tips that apply to your business, too):

  1. How Hotel Marketers Can Win in an “All E-commerce” World: 3 Steps to Success
  2. 4 New Year’s Resolutions for Hotel Marketers
  3. The 4 Rules of Social Marketing for Hotel Marketers
  4. This Week’s Sign That Mobile Rules
  5. You Won’t Believe How Many Guests Use Mobile to Make a Booking Decision
  6. It’s Time You Take Mobile Seriously. Here’s Why.
  7. Where Google, Facebook, and Expedia Want to Take Your Guests

Thinks Out Loud

Finally, if you prefer podcasts to blog posts, here are a dozen of the most popular Thinks Out Loud podcast episodes for your listening pleasure:

  1. Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web? Thinks Out Loud Episode 69
  2. Internet Marketing to Millennials (Gen X and Boomers Too) – Thinks Out Loud Episode 65
  3. The Future of Social and Mobile Marketing is Happening Right Now – Thinks Out Loud Episode 66
  4. Thinks Out Loud Episode 30: The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shopping
  5. When E-commerce Giants Attack – Thinks Out Loud Episode 73
  6. Mobile and E-commerce Go Hand-in-Hand – Thinks Out Loud Episode 82
  7. What Does “It’s All E-commerce” Really Mean? Thinks Out Loud Episode 77
  8. The State of Search Marketing – Thinks Out Loud Episode 83
  9. The Secrets Behind “It’s All E-commerce” for 2014 – Thinks Out Loud Episode 51
  10. Why Your Customers’ Privacy Matters to Your Marketing – Thinks Out Loud Episode 68
  11. Why Mobile First Just Became Mobile Now – Thinks Out Loud Episode 71
  12. What Works in Digital Today? Thinks Out Loud Episode 79

As a reminder, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16, 2014. You can read all the details here.

You may also enjoy this look at growing your email list and its importance as an e-commerce best practice as well as reviewing the slides from a talk I gave all about email marketing in an age of mobile:


(And, yes… you can hire me to speak at your next event, too).

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Image credit: Alappuzha Beach by Vishnu Nair. Retreived September 1, 2014 from Wikipedia and used under the Creative Commons Attribution 3.0 Unported license.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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