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What Karl Rove can teach you about marketing

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A friend forwarded the results of a marketing study to me this morning. It’s from a political campaign, but it highlights key points for any marketing plan:

  1. Repeat your message to help influence a “purchase decision” (voting, in this case)
  2. Use multiple contact channels to reinforce your message
  3. Too much repetition turns off buyers
  4. Make sure your analytics are in place. That will show what works and allows you to improve your message, channel and frequency

#4 might just be the most important one. Do you track your key business metrics for all of your marketing?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 2 Comments

  1. […] Finally, two posts to help you understand ecommerce and interactive marketing round out this list. The first looks at the fine line between connecting with customers and spam, while the second looks at What Karl Rove can teach you about marketing. […]

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