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When Google+ is a Minus

Google Plus LogoI’ve talked before about why Google+ is not a blog and what to do when your blogger leaves your organization. Well, MarketingLand reports the WNBA’s (defending champion and playoff-bound) Lynx learned some hard lessons in both these areas. As MarketingLand notes:

“…their verified Google+ page with more than 30,000 fans disappeared.

It turns out that even though the Minnesota Lynx had multiple page managers, the Google+ user that set up the account left the organization. The email of the user was out of the Lynx’s system (Google+ was not available for Google Apps until 4 months post-launch,) giving the Lynx no options for bringing the account back.”

Um… whoops.

The article continues:

“Hopefully this will shed some light on an obvious problem area for Google+. What’s most concerning is how easily this prominent professional team lost a verified Google+ page over an email address and the ‘start over’ advice provided. If it can happen to them, it can happen to you — check the account tied to your page and be cautious with all those tied to it.”

I’ve softened my original stance on Google+ and now believe you should have a Google+ page for your business. But, as I noted in my original linked posts, make sure you learn from the Lynx and have the right steps in place to make sure your followers don’t follow your employees out the door.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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