Is podcasting a good idea? Does it work for business? The latest episode of Thinks Out Loud examines the question.
Statistician Nate Silver has a great lesson for marketers. Here's what it is.
Measuring the value of key performance indicators
Do you still plan your marketing budgets the old-fashioned way or by adding 10% on top of what you did last year? My latest Biznology post looks at a better alternative.
Now that you know who you're marketing to and why, Thinks Out Loud looks at what you actually do to get your customers' interest.