HSMAI's Digital Marketing Strategy Conference covered a broad range of topics. Here are the lessons I found most valuable.
Hotel, hospitality, and travel marketing increasingly depends on managing your online reputation. Recent data helps illustrate why that is and how you can use it to your advantage.
E-commerce strategy is a huge topic. Can you come up with a successful e-commerce strategy in just a few hundred words?
Big Data represents the Holy Grail of marketing effectiveness. But is it the only way? Thinks takes a look.
Customers buy from businesses that treat them with respect and that offer great value. Don't neglect the first in service of the second.