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Tim Peter

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April 14, 2020

How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

April 14, 2020 | By | No Comments

How to Make Digital Do the Heavy Lifting for Your Business: Man using computer to transact

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How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283) – Headlines and Show Notes

Face-to-face doesn't work when we're all wearing face masks, right? And data shows that customers increasingly rely on digital to solve their problems. The question is is digital solving problems for your business? For far too many companies, the answer is "no." Which is exactly the opposite of what you want — what you need — right now. So, how can you make digital do your heavy lifting in difficult times? That's the topic of this week's Thinks Out Loud podcast episode.

Want to learn more? Here are the show notes for you:

Relevant Links – How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Customers are using digital; but it isn’t doing the job

State and national governments plan to reopen their economies

What does this mean? Your website isn't doing its job

  • And if you wait too long, you’re waiting too long.
  • And you’re already waiting too long if you’re not doing things now.
  • Once things really start to pick up, momentum and some digital realities will favor those already in the game.
  • Obviously, less true for some verticals (hotels, restaurants, etc.) But it’s already real for many industries and won’t be true in the others forever.

What should you do?

Times are tough right now. And in tough times digital must do the heavy lifting. There’s really no need to make the current any tougher than it is already. So, why not let digital do the heavy lifting for you?

SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 17m 22s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Transcript – How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Show Opening — How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Well, hello again everyone, and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter. This is episode 283 of the Big Show, and thank you so much for tuning in. I genuinely, genuinely appreciate it. I think we've got a really cool show for you.

I'm in such a good mood today and I realize that may sound bizarre with all of the stuff going on right now. You know, it's completely understandable and I want to be completely respectful, if you are not in a good mood. I get that. There's a lot of trouble out there. I get that a lot of people are having a tough time. I also think it's true that we are starting to see a place where there's a more positive outlook. You know, it may be a few months away, it may be more than a few months away, but for the first time in weeks and weeks and weeks, it feels like we are beginning to see this flattening of the curve. And I want to be incredibly sensitive to the fact that, you know, many people are going through a lot of troubles right now and that many people will continue to go through, you know, a fair bit of trouble for some time to come.

We're Starting to See Some (Relatively) Good News

But there is good news out there. And the good news has a lot of implications. The good news and the bad news have a lot of implications for how you need to react as we go forward. And so that's really what I want to focus on.

You know, I talked a week ago about, you know, the plan is not the goal, the goal is the goal, right? And I've also talked a lot about how there is a path forward. Today I want to talk about what those are.

So there is a lot of data from a variety of sources. You know, HubSpot in the B2B space, Within.co for retail, Morning Brew, other people talking about the fact that customers are using digital, they are engaged with digital, whether it's on desktop or tablet or mobile. They are sitting home. They are working from home. They are unfortunately in many cases not working from home. And they are spending time on digital. And lots of companies, lots of retailers, lots of businesses, lots of organizations have seen their web traffic climb, in many cases skyrocket. It's going up a ton.

But Digital Isn't Doing Its Job

We're also seeing though that sales are up generally, but in many cases, not as much as traffic is up. Now, there are certainly, certainly cases where it's going up a lot. There's a fantastic thread from Adam Singer on Twitter, who's talked about how Pinterest, Wayfair, and a bunch of other companies are absolutely crushing it right now and how, you know, you can learn the lessons that they are sort of providing in terms of what you can do with that. So I strongly recommend you taking a look at that.

But I'm going to read one part of the thing that Adam Singer said. You know, he said, "Everyone is stuck inside staring at screens. If your brand isn't winning here, there may be existential problems save for certain sectors," understandably, which is exactly the thing that I'm thinking.

You know, obviously there are a handful of sectors — hotels, restaurants, air travel — that have some more systemic problems. That are going to take a little longer to work out. But in most B2B companies, in most B2C companies, you should see your traffic going up right now. And if you see your traffic going up, but your sales aren't going up enough or equally, or if you're a B2B company, your deal flow isn't going up, what it means is that your website isn't doing its job.

Customers Want Digital to Do a Better Job

Now that's going to become increasingly important because we're seeing people begin to put together plans to reopen their economies. Israel has a plan to reopen its economy over the next handful of, you know, probably two, two and a half, three months. They've got a very detailed plan that looks pretty smart in terms of how they're going to get there. There is this Western Pact of California, Washington state and Oregon, and a coalition of six Northeastern and mid-Atlantic states that are starting to put together plans as well for how they reopen their economies.

And we're seeing signs that consumers, customers actually, are taking this for granted. You know, for all the predictions of doom and gloom that you hear out there, customers still are buying even in categories you might not expect. Business Insider has a story that says cruise ship bookings for 2021 are already on the rise. Even with all the problems that the cruise industry has had specifically, and travel more generally — I don't want to malign any industry. I don't want to encourage people to not travel. Believe me, I don't want to encourage people to not travel. But it's remarkable to me that the cruise industry is actually seeing some growth.

The "New Normal" Is Tough to Predict. But Digital Will Play a Big Role

That indicates to me that customers want to do the things that they've always done. They want to get back to normal as quickly as they possibly can. There are many predictions that talk about how Covid-19 is going to change things forever, and those could well be true. But this at least seems to indicate that some of the things that we think will change forever. Maybe won't change as much as you might think. And if your website isn't doing its job, if you wait too long, you're only going to make whatever challenges you face today worse in the long run. You're already waiting too long if you're not doing things now to make your digital channels do the heavy lifting that they need to do. Right? After all, face-to-face has been hurt over the course of this process.

I just wrote a column for Hotel News Now that talks about how in tough times digital must do the heavy lifting and all of this data just reinforces that point because once things really start to pick up, momentum is going to favor those that are already in the game.

What's going to happen? People are going to say, "wow, I found a great deal on this website," or, "this company had a great deal," or they're going to share with their friends this thing that they found. And that's going to create a problem. We know that Google preferences businesses in paid search and to some degree in organic search who keep an active presence. So if you're not doing things now, you're only going to make it harder for yourself to catch up later.

And again, that may be less true at the immediate moment for some verticals. You know, hotels, restaurants, air travel, things like that, theater tickets, event tickets, etc. But it's already a reality for many industries that we're seeing this volume happen. And for all the others, the current state isn't going to be true forever as the cruise ship bookings certainly seemed to indicate. So you cannot sit on the sidelines and wait for the recovery to ensure you recover. There are things you must do today.

So what are those?

How You Can Make Digital Do the Heavy Lifting in Difficult Times

Monitor Metrics

Well, first you've got to monitor your metrics. You have to know what's happening in terms of traffic, in terms of conversion rate, in terms of lead time to order, in terms of leads generated for your B2B website. A company called Screen Pilot, an agency who focuses on the hospitality industry, has a terrific set of metrics that you should monitor if you're in those sorts of service industries. But many of them apply regardless of what you're doing.

Invest in Your Content

The next thing you have to do is you have to invest in your content. And not just in your content itself, but in making your content work. Content, as I've said many times before, is much cheaper than you think, right? "Content is King," but it's also not that expensive a King. It's only content that doesn't convert that's expensive. So you need to look at, is my content keeping people on my site? Is it encouraging them to take the next action and is that next action leading them to get in touch with me, to give me their contact information to create a sale. Because that's expensive content.

Create Value-Adds and Products That Work if Money is Tight

You've got to recognize that folks — especially millennials who will be key to the recovery, as I talked about on the show a few weeks back — and many businesses may have less money to spend. Both Barron's and the Atlantic Magazine have sobering, you know, really kind of distressing articles about the fact how coronavirus has already made us poorer for years to come. So people and businesses may have less to spend.

But that doesn't mean that you have to lower prices. You may have to come up with some lower cost offerings, but it doesn't mean you should lower prices for your premium offerings. It means that you need to offer more value for what people spend. There was an episode I did a couple of weeks back on the lost art of value adds. I would really encourage you to give that a listen and think about how you bundle for people in your market to help them get greater value for what they spend without lowering prices. We know the recovery may be soft for a while. We know it may take a while to come, but don't make the recovery worse by making your revenues artificially low.

I've told the story for years about a client I worked with who said they didn't like email because their email campaigns generated much less revenue per sale than any other channel. And we looked at their email marketing and all of their emails offered discounts. So of course they were getting much less revenue per email than they were getting from other channels because they literally were asking people for less money in every email. Don't do that.

Think instead about how you can provide the right kind of value adds to increase what people get for the money they spend without lowering your prices.

Sell Gently

Then you also want to make sure you're selling gently for now. At the immediate moment the first thing you have to do is you have to reassure customers. You have to inspire confidence that A.) you will be there for them; B.) That you will be around in six months time or nine months time or a year's time and C.) That you have something that can help them given where they are, the realities of where they are. So you want to make sure that it's not a hard sell but that it is a reassuring sell.

Make Digital Do the Heavy Lifting

And ultimately what you want to do, whether you're B2B or B2C, is make digital do the heavy lifting for you. Digital ought to be your 24/7/365 salesperson.

Coronavirus has put us in a position where face-to-face is off the table, at least for some time to come. So digital has to be that 24/7/365 salesperson. And if it isn't, the problem is not that digital does not work for your business. The problem is not the digital doesn't work for your industry. It's that your digital isn't doing its job. Your 24/7/365 salesperson isn't working correctly. And what you need to do is get that to work for you.

How You Can Make Digital Do the Heavy Lifting in Difficult Times Summary

So yes, times are tough right now, but in tough times, digital must do the heavy lifting for you. There is absolutely no need, there's no sense in making the current environment any tougher than it already is for you and for your business. So the question I want to leave you with is, why not let digital do the heavy lifting for you now so that you're in a better position for digital and face-to-face to do the heavy lifting for you in the future.

Closing — How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)

Now looking at the clock on the wall, we are out of time for this week, but I want to remind you that you can find the show notes for today's episode. As well as an archive of all past episodes by going to TimPeter.com/podcast. Again, that's TimPeter.com/podcast. Just look for episode 283. While you're there, you can click on the subscribe link in any of the episodes you find there to have Thinks Out Loud delivered to your favorite podcatcher every single week.

You can subscribe to Thinks Out Loud on Apple Podcasts, Google Podcasts, Stitcher Radio, Overcast, whatever your favorite podcatcher happens to be. Just do a search for Tim Peter Thinks, Tim Peter Thinks Out Loud or Thinks Out Loud. We should show up for any of those.

While you're there I'd also really appreciate it if you could provide us a positive rating to review. It helps new listeners find us. It helps them understand what the show is all about and it makes an enormous difference for the podcast overall.

You can also find Thinks Out Loud on Facebook by going to facebook.com/TimPeterAssociates. You can find me on Twitter using the Twitter handle @tcpeter. And of course you can email me by sending an email to podcast@timpeter.com again, that's podcast@timpeter.com

I'd also like to thank our sponsor SoloSegment. SoloSegment increases large enterprise B2B website conversion with easy to install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning to ensure privacy compliance, address anonymous visitors, and improve the efficiency of your marketing team. You can learn more solosegment.com. Again, that's solosegment.com.

With that I want to say thanks so much for tuning in. I know that things feel a little tough right now or a little grim, and I'm really happy that you choose to bring us into your homes or bring us into your car or wherever you happen to be to maybe get a little lift in your day. So that means a lot to me personally. All that said, I hope you have a great rest of the week wherever you happen to be. I hope you have a wonderful weekend. And I'm looking forward to speaking with you again on Thinks Out Loud next time. Until then, especially in this current environment, please be well, be safe, and as ever take care everybody.

Tim Peter

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August 14, 2019

Quick “Verizon Sells Tumblr to WordPress” Follow-up

August 14, 2019 | By | No Comments

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I don’t have much to add to yesterday’s podcast that looked at why marketers should be happy about Verizon selling Tumblr to WordPress (well, technically, Automattic). But Automattic CEO Matt Mullenweg gave an interview to The Verge where he talked, among other things, about the openness on the web. This was the key quote from my perspective:

We have peaks and troughs of openness on the web. I think we are exiting a trough. If you think 2016 was the peak of the closed social networks and proprietary software, we are seeing incredible growth of open source, of distributed systems, whether that’s in information, whether that’s in blogging, with money, with crypto and everything related to that. These are powerful revolutions that are going to play out over the next 15 to 20 years, but it’s only going to go up from here. [Emphasis added]

That significantly underscores the point of yesterday’s podcast about how creators and marketers still have tremendous direct access to their audience. Yes, Google and Facebook and others remain as gatekeepers. And, yes, they continue to look for ways to extend their dominance.

But it’s also true that you have the ability to get your voice out there, to be found, to be heard, to be shared. Continue to follow the “Hub and Spoke” model for your business’s content (or your idea’s or your movement’s), with your website as the hub where all your content lives and you’ll continue to grow. This move by Verizon to sell Tumblr to Automattic is an incredibly positive sign that the gatekeepers are losing their grip. Let’s hope we see more of that in the months and years ahead.

Past Insights from Tim Peter Thinks

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Tim Peter

By

April 2, 2019

Is AI in Sales and Marketing Real? (Thinks Out Loud Episode 243)

April 2, 2019 | By | No Comments

Is artificial intelligence (AI) in sales and marketing real: AI sales and marketing conceptLooking to drive results for your business? Click here to learn more.


AI in sales and marketing may have been somewhat oversold. While there's no doubt that artificial intelligence has had a positive impact, we're also starting to move into the "trough of disillusionment" among sales and marketing leaders. But is that reality? Is artificial intelligence overblown? Or is AI in sales and marketing real? Forget about the future; will AI make a positive difference for your brand and business today?

The latest episode of Thinks Out Loud explores the question of whether AI in sales and marketing is for real. And we also look at how you can use AI in sales and marketing to make a difference for your business. For real.

Here are the show notes:

Is AI in Sales and Marketing Real? (Thinks Out Loud Episode 243) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 48s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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January 11, 2018

7 Ways You Can Use AI in B2B Sales and Marketing (Thinks Out Loud Episode 209)

January 11, 2018 | By | No Comments

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7 Ways You Can Use AI in B2B Sales and Marketing: AI in use

7 Ways You Can Use AI in B2B Sales and Marketing (Thinks Out Loud Episode 209) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 32s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

January 5, 2018

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)

January 5, 2018 | By | 6 Comments

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AI won't steal your job; smart people using AI will: Man interacting with artificial intelligence


AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 39s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will – Transcription

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will – Introduction

Well hello again everyone and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter, today is Thursday, January 4, 2018 and this is episode 208 of the big show. Thank you so much for tuning and again I really do appreciate it. I think we’ve got really really great show for you.

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will – Overview

Just before I took a break for the holidays, I recorded an episode called “Will this be the year of AI in digital marketing?” and I got an email from Dave in Orlando — Hi Dave, thanks for emailing — who is the head of sales for company. And he said that AI might be fine for marketing, and it might be fine especially for digital marketing, but it really doesn’t play a big role in sales. Or he really doesn’t see how it plays a role in sales. Because so much of what he does, so much what his team does is, about relationships. It’s about getting to know customers. It’s about spending time with them, building this really, really great relationship that enables you to close the sale. And, obviously, in B2B, it’s very true that relationships play a huge role in this — and likely will for a long time to come. It’s not terribly likely that we just can, in a really complex B2B type sale, say just go put this in your shopping cart or just let the AI handle it. At least not right away.

So, Dave, I agree with you completely on that part. I also think we want to take a step back and talk about what is the threat to you. What is the thing that really might cause you some concern? Because the fact is AI probably isn’t going to steal your job; however, smart people who’re making use of AI and who know how to use AI probably will steal your job and probably will steal your customers.

How AI is Changing Your Job Right Now

Now I want to take a big step back for a moment before I explain why this is, because there are a lot of moving pieces to this. A few weeks back I did an episode that asked the question “Will AI kill your brand?” I did another episode over a year ago that talk about “Voice, VR, AR, and AI and whether they were hype or hope.” And one of the first things I want people to be aware is AI is real, it exists today, it’s something that people make use of every day. You can make use of it right now.

AI is an enormous part of the way Google’s algorithm works and it’s an enormous part of the way YouTube’s algorithm works and it’s an enormous part of the way Facebook’s algorithm works. And if you think that Google and Facebook, for instance are putting a lot of effort into this for no particular reason, I would encourage you to think about that just a little bit differently. Think about all the ways we try to anticipate and analyze and adapt on behalf of our customers every day. Think about how often you do. There’s a lot you need to know about your customer. And a lot of that, a lot of those items that you know really is about data. now you might remember from some past episodes we had one called “why data matters for marketers” and even more importantly the one that was called “AI for marketers: AI makes big data little.” So there are three for four different areas that I can think of off the top of my head where in the sales today — and in marketing and operations and lots of other areas — you rely upon data.

For starters, think about lead scoring models: How effective is your lead scoring today? How quickly are you able to adapt that lead scoring to the needs of customers as they change? Do you understand all the inputs? Do you have a good sense of what actually drives people to make a purchase decision or to engage with you as they go forward?

Think about your content marketing: When you provide content to a customer — and I want to be really clear about this — if you’re a salesperson and you’re sending an email to a customer, do you know that that email is effective? Do you know that that email works? And when you think about your CRM tools, how do you know when it’s most appropriate to contact the customer? How do you know when it’s the best time to reach them? Or actually get them at the moment of need?

Now today we’re relying a lot on data analytics, and when I say today I mean if we look back over the last 10 years or so, there’s been an immense amount of focus around the data and analytics to make your lead scoring work better, to understand how people are engaging with your content, to look at your CRM and see if it is in fact helping drive people down the path.

How AI Might Steal Your Job

But what we see again and again and again as I go in to work with companies, as people I talk to work with companies, etc. we see this problem of they don’t really have a good sense of what data matters or which touch points played a significant role in terms of moving the customer further down the purchase path. That’s a really, really tough problem to figure out. When I should talk to my customer. When I should reach out to them. And with what message. Now smart salespeople do this really well today. They kind of get it intuitively. But they’re not perfect. We all know that, right? There is not a salesperson out there has a close rate of a hundred percent. And if you have one that does, that salesperson is not charging enough. Fundamentally if everyone says “yes” to your product, you’re probably not pricing it correctly.

There’s an opportunity here to understand what’s really working and what’s really helping customers connect with us in a way that says, yeah, this actually solves the problem, this actually helps them make the decision to buy from you. Now that’s where AI is going to play a big role. We’re not suddenly going to turn over sales and marketing operations and everything else to machines. We’re going to have people who understand how to make use of those machines to achieve the right business outcomes, to move people further down the purchase path. To get them to pick up the phone and call you. Or get them to reply to your email. Or get them to text or reach out to one of your salespeople to schedule that next dialogue. And that’s really where the threat — if we can call it that — of AI comes into play for people who are on the sales side or on the operations side. Because worrying about AI instead of seeing it as an opportunity is probably a mistake. When I’m in board rooms talking to C-level folks, they’re all talking about, “what is our company’s AI strategy?” And so the question I have for you is what you is yours? There are tools out there right now. So IBM makes a tool that they called Tone Analyzer that you can test right now. You go out there — I’ll put a link to the show notes — that will allow you to put in a whole bunch of text and it will tell you here’s how people are likely to respond to you, here’s how they are likely to feel after they read that message.

If you think about it, that’s a really powerful powerful tool, because it helps us understand, “yes, this is how we can expect our customers to respond when we say something.” Are we going to inspire them? Are we going to cause them fear? Are we going to make them feel more passionate or joyful about how we might be able to help them? Any of those can be really powerful emotions to move a customer closer to sale. Obviously that’s just a demo. But where that gets really interesting is when you take the data that says, “Wow! We saw people open that email. We saw people return that voicemail. We saw people get in touch with us after we left him a message.” And we use that to feed into the AI from all of our salespeople and show, yeah, this is really working — and build that into the CRM — then you’re going to see immense change. And we’re all ready starting to see it. Because Dave is right in his question: AI isn’t going to steal your job, not by itself. That’s not, we’re not there yet. You’re absolutely right. Dave’s question is spot on. But smart salespeople who know how to use AI to identify prospects and tailor messages to where they are in their buyers journey might steal your job — and frankly probably will. Smart marketers who know how to use AI to make their marketing more effective and more engaging will steal your job. Smart leaders who know how to use AI to identify talent and trends will steal your job. That’s the reality of where we are today. So the reality is AI won’t steal your job; but, smart people who put AI to work will. But only if you let them.

AI Won’t Steal Your Job: Smart People Who Put AI to Work Will – Closing

Now looking at the clock on the wall, we are out of time for this week. I would like to remind you that you can find the show notes for today’s episode — as well as an archive of all past episodes — by going to TimPeter.com/podcast; again, that’s TimPeter.com/podcast. Just look for episode 208. And while you’re there, you can click on the subscribe link in any of the episodes you find there to have Thinks Out Loud delivered to you in your favorite podcatcher every single week. You can also subscribe in iTunes or the Google Play Music Store or Stitcher Radio or whatever your favorite podcatcher happens to be. Just search for Tim Peter Thinks, Tim Peter Thinks Out Loud, or plain old Thinks Out Loud, we should show up for any of those. And if you can provide a positive rating on iTunes for the Google Play Store while you’re there, I would really really appreciate it. You can also contact me by going to Facebook.com/TimPeterAssociates, on Twitter using the Twitter handle @tcpeter, or just like Dave did, by email by sending an email to podcast@TimPeter.com. Again that is podcast@TimPeter.com. With that I want to say thanks again to him, it is very very much appreciated. I hope you have a great weekend, a great week ahead, and I will look forward to catching up with you here on Thinks Out Loud again next week. Until then, take care everybody.