Want to know one cause for the rising cost of guest acquisition? Look no further than the declining prominence and effectiveness of natural search as Google increasingly places paid ads…
Bill Hunt and Mike Moran have updated their classic Search Engine Marketing, Inc. with a 3rd edition. The Thinks Book Review of the Week-ish takes a look.
Wondering what Google fears? The latest episode of Thinks Out Loud has the answer for you.
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Does paid search on mobile work? Well, it's complicated. Here's why and how you can make mobile paid search work for you.