Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…
Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)
In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what…
Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…
2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409)
Artificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing real work. We’re past the…
Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408)
Happy New Year, Big Thinkers! It’s time once again to look at the top digital trends that will shape the year ahead. And, two questions that we keep hearing about…