Tim Peter Thinks

Two Years of Digital Transformation in Two Months (Thinks Out Loud Episode 287)

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Two Years of Digital Transformation in Two Months (Thinks Out Loud Episode 287) — Headlines and Show Notes

We’re facing immense change. Change in our daily lives. Change in our work. Change in digital use. Microsoft says it has seen “two years of digital transformation in two months” since the coronavirus started. And, this radical changes can easily feel like more than we can handle. That’s understandable.

However, just because it’s understandable that you’d feel overwhelmed at points doesn’t mean you can’t manage it. Because, when you look at the broader picture — when you step back and see the forest for the trees — what you’re seeing is what we’ve been talking about for years. It’s not “two years of digital transformation in two months.” It’s just digital transformation. It’s what we’ve all been talking about and working towards for, well, at least two years. And, most importantly, it’s a topic that’s well understood.

So, how can you manage in the current situation? How can you handle this amount of change? How can you adapt? The latest episode of Thinks Out Loud offers the insights you need to manage through this challenging period and to come out on top, whether the crisis lasts two months… or two years.

Want to learn more? Here are the show notes for you:

Relevant Links — Two Years of Digital Transformation in Two Months (Thinks Out Loud Episode 287 )

Massive Change — Two Years of Digital Transformation in Two Months (Thinks Out Loud Episode 287 )

• How will the coronavirus change our lives?
• The COVID Traffic Report
• 10 Years Of Spectacular U.S. Job Growth Nearly Wiped Out In 4 Weeks : Coronavirus Live Updates : NPR
• April jobs report: 20.5M become unemployed as COVID-19 spreads
• It could take many years for America's jobs market to recover from this shock – CNN

Customer Needs Have Shifted Rapidly — Two Years of Digital Transformation in Two Months (Thinks Out Loud Episode 287 )

• B2B Buyers Rely on Vendor Websites for Content – Marketing Charts
• 53% of Americans Say Internet Has Been Essential During COVID-19 Outbreak | Pew Research Center
• E-commerce Traffic Outpaces Black Friday Nearly Every Day in April | Supply and Demand Chain Executive
• How COVID-19 Is Transforming E-Commerce

Individuals And Individual Businesses That Don’t Adapt Stand To Get Hammered — Two Years of Digital Transformation in Two Months (Thinks Out Loud Episode 287 )

• Amazon, Google, Facebook, Apple and Microsoft Have a Secret Plan Right Now. Here's Why You Should Care (Thinks Out Loud Episode 286)
• Why Google is the Beast That Scares Your Industry's 800-lb. Gorilla (Thinks Out Loud Episode 238)
• How to Compete With Amazon (and Expedia and Google and…) (Thinks Out Loud Episode 221)
• The Death of Organic Traffic (Thinks Out Loud 247)
• Facebook claims its new chatbot beats Google's as the best in the world | MIT Technology Review
• One nasty side effect of coronavirus: Robots will take our jobs at an even faster rate – MarketWatch
• The pandemic is bringing us closer to our robot takeout future | Ars Technica
• Miquela TV Show or Movie? CGI Virtual Influencer Signs With CAA – Variety
• Silicon Valley's learning it can't work tech employees to the bone during coronavirus – CNET
• Digital marketers need to be constantly 'plugged in' – which is risky during the pandemic

Here’s What You Do — Two Years of Digital Transformation in Two Months (Thinks Out Loud Episode 287 )

• How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)
• There's More Than One Path to Success (Thinks Out Loud Episode 278)
• How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)
• Mobile, Millennials, and…Moms? (Thinks Out Loud Episode 256)
• The End of Millennials (Thinks Out Loud Episode 224)
• Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280)
• What are the paths forward for business under Covid-19? [Video] – SoloSegment
• Why You Should Be Optimistic About the Future Right Now (Thinks Out Loud Episode 285)
• In Digital Marketing, Practice Does Not Make Perfect. Perfect Practice Makes Perfect (Thinks Out Loud Episode 217)
• The Plan is Not the Goal (Thinks Out Loud Episode 282)
• 4 Huge Trends Every Digital Marketer Needs to Know (Thinks Out Loud Episode 250!!!)
• What Won't Change: The Trends Shaping Digital Next Year (Thinks Out Loud Episode 232)
• Marketing at the Speed of Digital (Thinks Out Loud Episode 215)
• Pandemic-Proof Digital Trends (Thinks Out Loud Episode 284)
• How Marketers Can Plan for the Recovery (Thinks Out Loud Episode 281)

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 17m 35s

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