Yesterday, I looked at the major reason why "conversion volume optimization" (CVO) isn't better than "conversion rate optimization" (CRO). However, the point I made yesterday isn't the whole story, either.…
Now that you know who you're marketing to and why, Thinks Out Loud looks at what you actually do to get your customers' interest.
Search, social and e-commerce increasingly are coming together. Here's a good look at the best tips from the past week in those areas.
Where's e-commerce heading? We take a look.
Is The Fancy a good use of your marketing time and energy? Or is it a waste of time? Tim Peter Thinks uncovers the answer.