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Tim Peter Thinks

Tim Peter

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August 28, 2019

Mobile, Millennials, and…Moms? (Thinks Out Loud Episode 256)

August 28, 2019 | By | No Comments

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Millennial mom holding infant and mobile phone

Mobile, Millennials, and…Moms? (Thinks Out Loud Episode 256) – Headlines and Show Notes

I've talked before about the "end of Millennials" and how we need to think about the world's largest demographic cohort not as "Millennials," but as "adults under 40." Well, research from Pew highlights exactly how why that's even more important than you may have realized…and got me thinking about what mobile, millennial moms mean for marketers today.

The latest episode of Thinks Out Loud takes a look at mobile, millennials and moms to uncover how those will shape your marketing over the next year or two — and why you want to be thinking about your business for years to come.

Want to learn more? Here are the show notes for you:

Relevant Links:

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Neumann TLM 102 Cardoid Condenser microphone and a Mackie Onyx Blackjack USB recording interface into Logic Pro X for the Mac.

Running time: 16m 05s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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July 30, 2018

The End of Millennials (Thinks Out Loud Episode 224)

July 30, 2018 | By | No Comments

The End of Millennials (Thinks Out Loud Episode 224)Looking to drive results for your business? Click here to learn more.


The End of Millennials (Thinks Out Loud Episode 224) – Headlines and Show Notes

Have we reached the end of Millennials as a marketing demographic? No. But if you think about them as adults under forty, you might have a better sense of what they mean to your business. Today’s episode of Thinks Out Loud explores that in detail. And here are the show notes to help you learn even more.

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 46s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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August 3, 2017

Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More (Thinks Out Loud Episode 199)

August 3, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More (Thinks Out Loud Episode 199)

Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More (Thinks Out Loud Episode 199) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 26s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

May 31, 2016

New Sabre Study Outlines Key Mega-Trends Shaping Travel Marketing (Travel Tuesday)

May 31, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Key mega-trends shaping travel marketing

Sabre just released an outstanding new study that outlines the key mega-trends shaping travel marketing over the next few years. Yes, it’s filled with catchy names for each of these mega-trends, such as the “YOUNIVERSE,” “HELPFULL,” and “PRICING PANDEMONIUM” (i.e., personalization, the rise of seamless experiences, and the need to shift to value-based pricing, respectively, most of which we’ve covered in some detail before), but don’t let those terms scare you away. It’s a brilliant study, filled not only with “forward-looking” ideas, but plenty of actionable insights you can put to work for your hotel marketing today.

Some of my favorite takeaways in the Sabre study include:

  • The importance of personalization for travel marketing. For instance, Sabre cites Columbia Business School research revealing that 53% of consumers are willing to share personal data in return for tools that help them make decisions. That’s critical information for helping your guests choose your property for their next stay.
  • The critical role reviews play, not only of travel service providers, but increasingly of travelers themselves
  • A major shift away from demographics and towards placing greater emphasis on behaviors. Nothing predicts what your customers will do that what they’re already doing. Research from Pew (cited in Sabre’s study), shows that 70% of Boomers describe themselves as part of the ‘boomer generation,’ while only 40% of Millennials describe themselves as part of the ‘Millennial generation.’
  • Sabre’s looking at the next few years, not the next few decades. While some of these ideas may seem futuristic or overly heady, in fact you can take the lessons outlined in the study and put them to work today. In fact, Sabre’s fantastic “Consumer Trend Canvas” can help you apply these in the real world and think about innovations in a meaningful way to address your guests’ needs now. And their research matches what we’re seeing in practice with clients every day.

The only thing I might add is how the growing impact of Millennials in the marketplace — whether they wish to be called that or not — shapes the way all customers will act in the next few years. As I’ve noted in the past, technology is hereditary; we get it from our kids. How many members of the Boomer or Gen X cohorts texted before they needed to keep in touch with young Gen X or Millennial friends, family, and colleagues? Not many.

But it doesn’t change the fact that Sabre’s done a great job of researching these trends and providing guidelines on how to put them to work for your business. You can — and should — check out the whole study here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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March 28, 2016

6 Travel Marketing Insights You Need to See: Hospitality Marketing Link Digest

March 28, 2016 | By | No Comments

6 Travel Marketing Insights You Need to See: Hospitality Marketing Link DigestHowdy, Big Thinkers. No setup this holiday weekend, just a quick round-up of 6 travel marketing insights you need to see from the past week. Enjoy:

  1. Tnooz reports on Google’s tips for better user experience on travel sites, says “see, think, do, care.” Excellent framework, especially given what these 5 key facts about mobile, millennials, and hotel marketing tell us about the future of travel.
  2. While we’re on the topic of millennials, nSight for Travel offers up 10 things you need to know about millennial travelers. Good read.
  3. A cool infographic from Tnooz looks at Airport experience and digital travel by 2018. Continuing with insights from airlines, another Tnooz article talks with airline industry chiefs on Uber, Google and distribution generally, which offers an excellent complement to this look at how Google, Uber, and Foursquare plan to revolutionize travel.
  4. A couple of recent items here on Thinks explain why hotel marketing depends on personalization and offer this presentation on “Using Data to Put Personalization to Work for Your Property.” Be sure to check out both.
  5. You’ll also want to see these 8 outstanding lessons from the 2016 HSMAI Digital Marketing Strategy Conference and these 7 spectacular hotel marketing posts this week when you have a moment.
  6. And, finally, we took a look at Expedia’s Accelerator Program and think it’s a wolf in wolf’s clothing. Be sure to read the whole post to find out why.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: