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Tim Peter Thinks

Tim Peter

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August 7, 2015

9 Must-Read Mobile Strategy Posts: E-commerce Link Digest

August 7, 2015 | By | No Comments

9 Must-Read Mobile Strategy PostsZOMG, Big Thinkers! It’s gorgeous outside! No, seriously. I don’t know about where you are, but here in the Northeast, we’re enjoying some of the most beautiful weather of the year. So, do me a favor: Go outside. Soak up a little sun and fun with your friends and family. And once you’ve done that, then c’mon back and check out these 9 must-read mobile strategy posts. Enjoy:

  1. First off, you simply cannot miss this astute analysis from Benedict Evans on why the smartphone is the new sun. Thought-provoking read. Providing just one example of what Benedict is getting at, Mobile Commerce Daily explains how mobile payments will help us become more mobile. I’ve often said we’re still in the early days of digital transformation. These posts help underscore why.
  2. Along those same lines, Brian Solis offers up a great presentation on SlideShare about “The Inevitability of a Mobile-Only Customer Experience” that’s well-worth checking out.
  3. And as yet more evidence of where we’re heading, Marketing Charts points out that mobile is now more than three-quarters of Facebook’s ad revenues. Yep.
  4. Skift, a regular contributor to our Hospitality Marketing Link Digests, makes the Friday list with these 8 charts that show the state of mobile video around the world.
  5. BuzzFeed New reports that Target is rolling out a new pilot program to track customers in stores.
  6. Despite all these changes — or maybe because of them — you really want to check out Andrew Schulkind’s recent Biznology webinar, “Why Your Website Matters and How to Make It Matter More” that I helped host. Great stuff.
  7. Mike Moran highlights the content marketing book you should not miss in his review of Mark Schaefer’s “The Content Code: Six essential strategies to ignite your content, your marketing, and your business.”
    I completely agree with Mike; you simply should not miss this book.
  8. Continuing this week’s theme, I rounded-up the 7 key digital marketing trends this summer, the top posts of July, for you.
  9. And given the massive disruption enabled by digital generally, and mobile specifically, it’s entirely fair to ask, “Is Your Business Screwed?” which is just what I did in a recent episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast. Definitely worth checking out.

If you’re interested in learning more, make sure to check out these “6 Major Stories About Millennials and Mobile Commerce” these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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July 17, 2015

11 Exceptional E-commerce Entries For You to Enjoy: E-commerce Link Digest

July 17, 2015 | By | No Comments

11 exceptional e-commerce entries for you to enjoyThis summer’s world tour finds me in Paris, the city of lights, this week, Big Thinkers, so I hope you won’t mind if I skip any setup and simply present these 11 exceptional e-commerce entries for you to enjoy. So, um… enjoy:

  1. On the mobile front, WIRED wrote, “Microsoft Thinks the Smartphone Is Over. It’s Wrong.” They’re right.
  2. Mobile Commerce Daily explains “Why a mobile loyalty program is imperative when selling to millennials” and says “Virgin Hotels turns mobile into shoppable Gap closet for guests.” Such a good idea.
  3. The Future of Commerce asks, “Is your brand still stranded on Mobile Island?” Good question.
  4. Thinks rounded up “The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far),” which is definitely worth checking out.
  5. Marketing Charts asks an incredibly important question, “Which Digital Tools Impact Online Shoppers?”
  6. Mobile Commerce Daily also notes, “Apple Pay’s launch in Britain advances mobile payments in mature market.”
  7. eMarketer asks, and answers, “What Are 2015 High School Grads Glued to This Summer? YouTube.” Very true. We’d looked at this topic a bit in Episode 127 of Thinks Out Loud, which said, “2015’s Top Digital Trend: Online Video Arrives.”
  8. On the visual trends front, Mobile Marketer has an interesting question, asking, “Are Snapchat, Facebook putting too big a focus on brands?” What do you think?
  9. Speaking of trends, Quartz suggests that “Online food delivery ordering is about to overtake phone ordering in the US.”
  10. And while we’re talking about trends, eMarketer states that when it comes to “Apparel Retailers and Ecommerce: Direct Marketers Dominate.” Clearly an opportunity here for retail brands.
  11. Finally, while we’re talking about trends, don’t miss Episode 125 of Thinks Out Loud, “Breaking Down the Mary Meeker 2015 Internet Trends Report” and these “9 Killer Posts Featuring This Year’s Key Digital Marketing Trends” from our ongoing E-commerce Link Digest series. Outstanding stuff.

And, if you like this week’s list, why not check out other entries from our E-commerce Link Digest series, including these “9 Mind-Blowing Mobile and Social Commerce Posts,” these “11 Excellent E-Commerce Entries from the Past Week,” these “10 Damn-Good Digital Marketing Posts,” and this set of “6 Major Stories About Millennials and Mobile Commerce”?

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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July 7, 2015

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)

July 7, 2015 | By | No Comments

The Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far)Um… have you checked your calendar lately? Somehow, we’ve made it halfway through 2015. That happened quickly, didn’t it? Before we head into the back half of the year, how about we take a moment to review the top 15 digital marketing and e-commerce posts of 2015 (so far) and get ready for the rest of the best year ever? Enjoy:

  1. Leading off is the biggest post of the year, by far (so far), “The Big Lie About Mobile Commerce Everyone’s Telling Right Now.” Great read. Well worth your time.
  2. These “5 Key E-commerce Ideas to Kick Off the New Year Right” from our regular E-commerce Link Digest series kicks off an impressive run for the Link Digest series — 3 of the top 5, and 4 of the top 15 overall.
  3. Given that I just mentioned the popularity of the Link Digest series, these “8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts” shouldn’t come as a surprise here at #3.
  4. These “8 Must-Read Posts Connecting Content, Search and Mobile Commerce” — again, from the E-commerce Link Digest series — offers terrific insights here at #4.
  5. Rounding out the first five is this post, “Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business.” Definitely worth a read.
  6. Another Link Digest entry, this one a collection of “10 Must-Read E-Commerce, Search, and Mobile Posts” kicks off the next set of five posts here in the Top 15 of 2015 (so far, anyway).
  7. A really important post from very early in the year asks, “How Big Will E-commerce Be in 2015?” As you probably guessed: Big. But read the whole post all the same.
  8. Another key question enters the list here at #8 and asks, “Are You Still Making This Major Email Marketing Mistake?” Curious what that mistake is? Check out the post to find out.
  9. Want to hear a secret? Be sure to check out “The Big Secret About E-commerce” for yourself.
  10. Payments — especially mobile payments — play a huge role in the future of e-commerce. This post, “What’s Up With Google’s Latest Mobile Wallet Move?” (along with companion pieces, “What Amazon’s Mobile Wallet Failure Can Teach You” and “Google’s Mobile Buy Button: Should You Buy In?”) help illustrate the reasons you need to pay attention to this important topic.
  11. Our weekly e-commerce and digital strategy podcast, Thinks Out Loud, examines a wide array of topics. Episode 116, for instance, looked at “Why Millennials Matter” and is definitely worth a listen.
  12. OK, we’re in the home stretch now, with just five more posts to go. So you won’t want to miss this post that explores “Why Mobile Changes Everything—and Nothing At All.” Great stuff
  13. Building on that theme, a post from earlier this year says, “We’ve Reached Another Mobile and Millennial Milestone” and, more importantly, explains what that milestone means to your business.
  14. This post, which breaks down “The Coming Massive Mobile Disruption,” rounds-out the mini-run of mobile commerce focused entries.
  15. And, last — but by no means least — comes another Thinks Out Loud episode. This one asks, “Is Customer Experience the Future of E-commerce?” Spoiler alert: Yes. But the devil is in the details, so be sure to check out the whole episode, as well as all our past episodes of Thinks Out Loud too.

As ever, folks, thanks for reading. I really appreciate it. While you’re catching up on these past posts, you might also enjoy these 4 Keys to Executing On Digital and this presentation on Putting Digital to Work: 4 Key Actions to Drive Digital Transformation. Don’t forget that you can sign up for our free newsletter to stay in touch with the latest e-commerce and digital strategy information and insights every day.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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June 1, 2015

9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May, 2015

June 1, 2015 | By | No Comments

Marvelous mobile marketing and e-commerce columns: Young couple shopping on their mobile phone.It’s that time again, Big Thinkers, where we round-up and review the top posts from the prior month. Without any further ado, here are 9 marvelous mobile marketing and e-commerce columns, the top posts of May. Enjoy:

  1. First up, is this collection of “10 Damn-Good Digital Marketing Posts” published a couple weeks back. To think once upon a time we’d stopped running the E-commerce Link Digest series. Clearly, that was a mistake given that the top post from May — and four of the top posts this month overall — belong to that series. Damn good, indeed.
  2. Your second favorite post from May focused on the convergence of mobile and e-commerce, always a hot topic amongst your fellow Thinks readers. Be sure and review “Google’s Mobile Buy Button: Should You Buy In?” to see why.
  3. This entry that explores “The Coming Massive Mobile Disruption” slides into the #3 position.
  4. The next item on May’s list of top posts also comes from the E-commerce Link Digest series, this time featuring a review of “10 Spectacular Mobile Marketing and E-commerce Essays.” As it says in the title, spectacular stuff.
  5. These “6 Major Stories About Millennials and Mobile Commerce” — another E-commerce Link Digest series entry — slips into this month’s list at number 5.
  6. Of course, it’s not all e-commerce link digests, now is it? Nope, not at all. “The Long-Term Growth Curve for Mobile Commerce,” episode 122 of Thinks Out Loud — our weekly e-commerce and digital marketing podcast — demonstrates why.
  7. Sticking with the podcast for a moment, Episode 121, “How to Connect Customer Data and Customer Experience” proved popular amongst your fellow Big Thinkers.
  8. One last podcast episode made the list this month, this one Episode 123, “Mobile Helps Software Eat the World. Will it Eat Your Business?” Really good stuff.
  9. We’ll close out this month’s list with one final link digest, this time a set of “9 Mind-Blowing Mobile and Social Commerce Posts.” Seems like an appropriate way to wrap things up, don’t you think?

If you liked this list, be sure to check out these “7 Mobile Commerce Must-Reads: the Top Posts from April,” these “9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March,” and these 14 Key Concepts for Next Year: The Top Posts of 2014 when you get a moment, too.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

February 13, 2015

Freezing? 8 Fabulous Marketing and E-commerce Posts to Warm You Up: E-commerce Link Digest

February 13, 2015 | By | No Comments

Fabulous marketing posts for a freezing weekend

I don’t know about you, Big Thinkers, but in my neck of the woods, we’ve reached “Hell Freezes Over” temperatures this weekend. The forecast for today has a high of 14 degrees Fahrenheit—that’s -10 C for all you metric-minded Big Thinkers out there—with wind chills taking the lows this weekend down to -15 degrees (roughly -25 C). Ugh. I plan to hibernate, with a roaring fire, a big bowl of chili, and these 8 fabulous marketing and e-commerce posts to keep me warm. Enjoy:

  1. Leading off, Marketing Charts shows how smartphone-owning millennials expect brands to use technology. Thinks follows that up with an excellent post that shows we’ve reached another mobile and millennial milestone. And finally, we also highlight how mobile will disrupt your industry and offer 3 ways to protect your business. All very much worth the read.
  2. The Future of Commerce blog shows that email remarketing and retargeted ads offer the highest ROI in e-commerce. eMarketer builds on this, asking a couple of questions that underscore the continued importance of building your data and using the right technology to enable the retargeting process. The first, “Are You Happy with Your Email List Size?” looks at the most effective tactics for growing your list. The second post, “What Are the Benefits of Marketing Automation?” does exactly what it says on tin, explaining why marketing automation makes sense for brands and businesses. Great stuff all around.
  3. Speaking of personalization and retargeting, the Future of Commerce blog asks “Should you optimize and personalize web experiences for B2B customers?” The answer: Of course you should. You might also want to take a look at this comparison of B2B and B2C digital marketing tactics. B2B and B2C aren’t as different as you might think, and the two disciplines can learn a lot more from what each other do. Well worth a moment of your time.
  4. All this talk about marketing automation, retargeting, and the more technical side of digital underscores why my most recent post for the Rutgers Business School Executive Education blog looks at “Marketing vs Math.” I’ve recently been doing a lot of teaching for Rutgers Business School’s Mini-MBA programs in digital marketing and social media marketing and highly recommend the programs for anyone looking to learn more about these incredibly important fields.
  5. Shifting gears to the mobile payments front, eMarketer suggests retailers aren’t prepared for the move to EMV, which could explain why Mobile Commerce Daily thinks 2015 will not be the tipping point for mobile payments. For the record, I think we’ve already passed the tipping point on digital wallets. Why? Well, as the Mobile Commerce Daily post itself notes, “A recent report from 451 Research found that the number of consumers likely to make mobile payments has increased just 2 points in the past year for a total of 24 percent.” When 1 in 4 customers is already likely to use the technology, that’s hardly “fringe.” And, particularly once EMV starts holding retailers, restaurants, and hospitality locations liable for fraudulent purchases this coming October, there’s going to be lots of incentive to move to new, mobile-ready readers. Expect big movement towards mobile payments then, too, once there’s more widespread retail adoption of the necessary tech. Remember that e-commerce is a lot more than just one channel and customers are going to demand this support, too.
  6. The latest episode of Thinks Out Loud asks “Is Customer Experience the Future of E-commerce?” The answer is undoubtedly “yes.” But check out the entire episode to see why as well as how you can turn that trend to your advantage.
  7. I’d mentioned GetElastic’s terrific post explaining why, for online commerce, net neutrality is about speed last week. Well, I’ve finally posted my big follow up on this important topic that examines the simple truth about net neutrality for your brand and business. It’s lengthy, but well worth the read when you get a moment.
  8. And finally, there are a couple of big search stories from the past week worth checking out. The first is the long-overdue news that Twitter will give Google access to “firehose” of Tweets once again. It’s about time. The second asks, a Apple-Google deal expires, who will win the Safari default search business? My money’s on Google winning the business again—I just don’t see a realistic alternative. The real question is what Apple’s going to require of Google to keep this lucrative business —and, given the competitive pressure from mobile giving Google such recent trouble, how far they’ll be willing to go to keep it.

Stay warm this weekend, Big Thinkers, wherever you may be. And if you need even more to carry you through to next week, check out this round-up of 8 Great Mobile Marketing and E-commerce Reads for a Snowy Weekend, these 7+ Super E-commerce and Mobile Must-Reads to Enjoy Before the Big Game: E-commerce Link Digest, these 7+ Marvelous Mobile E-commerce Posts: E-commerce Link Digest, and the rest of our E-commerce Link Digest series.

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: