Does Metasearch Force You to Lower Prices? (Travel Tuesday)
Pricing strategy shouldn't be driven solely by what your competitors do. Your price instead should reflect value.
The Benefits of Upselling
Want to make more money from your customers? Here's a frequently overlooked tip: Ask them for more. That's the essential premise behind a new white paper I've written in conjunction…
The Race You Can’t Win
Running a race to zero with your competition is a race you can't win. Here's what to do instead.
The Transparent Web for the Hotel Industry
The Transparent Web is what I call how your customers view you and your brand online. This presentation shows what I'm talking about.
"The Transparent Web: Using Online Marketing to Optimize Pricing Power" presentation update
Just a quick update: I spoke to the National Golf Course Owners Association earlier this week about online marketing, distribution and pricing transparency on "The Transparent Web." You can read…