When More is More: Upselling as a Sales & Marketing Tactic (Updated May 18, 2020)
My latest whitepaper explores the benefits of upselling.
Do Guests Search for Travel in Maps? Why They Will Now
Alex Kremer on Tnooz highlighted the addition of flight prices to Google Maps earlier this week. To put it mildly, it's a really big deal. A game-changer. For reals. I…
4 Reasons Why Google Metasearch in Maps Matters (Travel Tuesday)
Google adds metasearch to Maps. Here's why that matters.
Why Travel Marketers Must Think Mobile Right Now (Travel Tuesday)
Mobile commerce is growing. But your customers will belong to somebody else if you don't get onboard now.
Kiss Your Current Conversion Rate Goodbye (Travel Tuesday)
Changes in search behaviors are going to kill your conversion rates. Here's why.