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Tim Peter Thinks

Tim Peter

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August 1, 2016

11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016

August 1, 2016 | By | No Comments

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11 Exceptional E-commerce Insights: The Top Posts of Summer, 2016Welcome to August, Big Thinkers. Hope you’re having a super summer, filled with both fun and fantastic business results. And, as ever, we’re going to kick-off the month by rounding-up your favorite posts from the past 30 days. Of course, since it’s summer, we rolled it into one super-sized edition, featuring the top posts from June and July. Without further ado, here are 11 exceptional e-commerce insights: the top posts of Summer, 2016. Enjoy:

  1. The biggest post of the past couple months, by far, looked at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” in an episode of Thinks Out Loud, our digital marketing and e-commerce podcast.
  2. The E-commerce Link Digest series remains among the most popular features here on the blog. For instance, these “7 Must-Read Marketing and E-commerce Posts,” this set of “13 Near-Perfect Posts Featuring Future Marketing Trends,” this round-up of “10 Must-See Marketing Posts from the Past Week” and this collection on “13 Excellent E-Commerce and Digital Strategy Insights” all received lots of traffic and social activity over the last month.
  3. Another pair of related podcast episodes introduced “The New Digital Strategy Playbook: Part 1” and “The New Digital Strategy Playbook Part 2: Electric Boogaloo” to help you grow your brand and business.
  4. While itself a round-up of top posts, many of your fellow Big Thinkers loved this collection of “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” Check it out to see why for yourself.
  5. Digital payments represent a huge step forward for e-commerce, which helps explain the popularity of this next post, which offered “A Quick Snapshot of the State of Mobile Payments.”
  6. Another Thinks Out Loud episode makes this month’s list, this one outlining “The Simple Truth? Digital is a Mindset.” Why not give it a listen when you get a moment?
  7. These “9 Must-Read Personalization Insights to Start Your Week Off Right” represent a personal favorite of mine, but also proved highly popular among your fellow readers here on Thinks.
  8. Coming in at the #8 position in this month’s list is one that reminds you “Don’t Get Hung Up On Smartphones: Put Your Customer First.”
  9. Video represents one of the top trends for 2016 — especially on mobile. And this post “Digital Video is Taking Over: These 5 Data Points Prove It” demonstrates why.
  10. Another big trend this year? Content marketing. Which certainly explains why this collection of “15 Colossal Content Marketing Insights to Kick off Your Week” got so much love over the last month.
  11. Finally, we’ll round-out this list of 11 exceptional e-commerce insights, the top posts of Summer with this pair of E-commerce Link Digest posts, featuring “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends” and these “11 Outstanding Insights Into the Future of Digital.” Great stuff all around.

What, you still want more? Well, if you’re looking to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 29, 2016

8 Excellent E-commerce and Digital Strategy Insights: E-commerce Link Digest

July 29, 2016 | By | No Comments

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8 Excellent E-commerce and Digital Strategy InsightsHey, Big Thinkers! Hope you’ve had an awesome week. We’re going to skip all the setup for this week’s E-commerce Link Digest and just get you right to these 8 excellent e-commerce and digital strategy insights. Enjoy:

  1. Marketing Charts uncovers data that shows the “CMO Role Evolving Towards More Strategic Business Leadership.” You might want to review these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” as well as “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” so you can stay on top.
  2. CMO.com says “Mobile Video Is A Marketing Necessity, Not A Luxury.” I couldn’t agree more, which is what led me to write “2016’s Top Trends — Make Room For Mobile Video” and “Digital Video is Taking Over: These 5 Data Points Prove It.”
  3. The Wall Street Journal has a fascinating piece about “IBM Pushing Blockchain into the Supply Chain” that’s well worth your time. Clever titles aside, it speaks to how technology is not only shaping every step of the customer journey, but also how companies respond.
  4. While we’re on the topic of blockchain — which is most famously used to power the bitcoin digital payments standard — you might want to check out “Why I’m Bullish on Mobile Payments and Messaging.”
  5. These “13 Excellent E-Commerce and Digital Strategy Insights” from the the ongoing E-commerce Link Digest series are worth another look too when you have a moment.
  6. Social Media Today posted a pretty great infographic that outlines “The State of Digital Marketing In 2016.” I’ll be sure to include the graphic below too.
  7. Bloomberg highlighted “Facebook’s Really Big Plans for Virtual Reality,” which is a truly fascinating look at a big topic for the next few years — though, technically, I’m much more bullish on augmented reality than virtual reality for reasons I’ll explain at some point down the road. In the meantime, why not check out “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” when you get a chance.
  8. And, finally, I know I linked to this up above, but it’s really worthwhile to for you to take another look at these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)” and “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” so you can keep up with all the changes in digital marketing over the next year.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 22, 2016

7-Plus Can’t Miss Mobile Commerce Strategy Posts: E-commerce Link Digest

July 22, 2016 | By | No Comments

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7-Plus Can't Miss Mobile Commerce Strategy Posts: E-commerce Link DigestWell, Big Thinkers, that’s another week in the books. Let’s skip any fancy setup this time around and just get right to these 7-plus can’t miss mobile commerce strategy posts, part of the ongoing E-commerce Link Digest series. Enjoy:

  1. Business Insider takes a look at the “Payments Ecosystem – Data & Business Potential,” which helps underscore “Why I’m Bullish on Mobile Payments and Messaging” and “Why Mobile Payments Will Rule.”
  2. The team here at Thinks rounded-up this set of “13 Excellent E-Commerce and Digital Strategy Insights” from the E-commerce Link Digest series as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)”
  3. A great episode of our Thinks Out Loud podcast reveals “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” for you. That’s clearly useful info, since as Sheryl Pattek of Forrester asks on CMO.com, “CMOs, Your Role Is Evolving — Are You Keeping Up?”
  4. We’re going to stick with CMO.com for a moment, where Giselle Abramovich put together a great collection of “15 Mind-Blowing Stats About Millennials” that will help you connect with that critical segment.
  5. Blair Symes wrote a terrific piece for Chief Marketer that outlines “8 Omni-Channel Marketing Pitfalls to Avoid” and that pairs nicely with this set of “8 Killer Entries About Improving E-commerce Experience.”
  6. Michael Brenner writing at Marketing Insider Group explains why “Personalization Is the Future of Content Marketing.” If you liked that, you might also enjoy this group of “15 Colossal Content Marketing Insights to Kick off Your Week” or this reminder that “Content is Still The King.”
  7. Finally, let’s round out this week’s round-up of 7-plus can’t miss mobile commerce strategy posts with these “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 21, 2016

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172)

July 21, 2016 | By | No Comments

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The New Digital Strategy Playbook Part 2

The New Digital Strategy Playbook Part 2: Electric Boogaloo (Thinks Out Loud Episode 172) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 45s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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July 13, 2016

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171)

July 13, 2016 | By | No Comments

Team brainstorming the new digital strategy playbook, part 1

The New Digital Strategy Playbook: Part 1 (Thinks Out Loud Episode 171) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 19s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

April 13, 2016

It’s Facebook’s World and We’re All Living In It (Thinks Out Loud Episode 160)

April 13, 2016 | By | No Comments

It's Facebook's World and We're All Living In It (Thinks Out Loud): Woman using social media on mobile phone

It’s Facebook’s World and We’re All Living In It (Thinks Out Loud Episode 160) – Headlines and Show Notes

Tim Peter

By

April 4, 2016

10 Amazing Digital Marketing Messages: The Top Posts of March, 2016

April 4, 2016 | By | No Comments

<Amazing digital marketing messages: Young professionals using mobile devices to conduct businessp>Good morning, Big Thinkers. Hope you all had an amazing weekend—and an amazing first quarter of 2016. Now that we’ve reached April, it’s time once again to round-up your most liked and linked, saved and shared, engaged and emailed posts from the past month. And it looks like we’ve got an awesome collection of fantastic posts for you. So, without further ado, here are 10 amazing digital marketing messages: the top posts of March, 2016 for you. Enjoy:

  1. The top post for the past month came from our ongoing E-commerce Link Digest series, and highlighted “10 Terrific Items Featuring The Week’s Top Trends.” Good stuff all around.
  2. A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, rocketed up the list of your favorite posts from last month by exploring why “Mobile Won’t Just Change Marketing; Mobile Will Change the World.”
  3. Since we’re talking about Thinks Out Loud, it seems appropriate that this look at “Why Digital Demands Personalization and Customer Focus” from a recent episode is next on the list of the most popular posts from the past month. Check it out to see why for yourself.
  4. This list of “Five Reasons Marketers Need to Get Ready for Mobile Messaging” slides into the number four slot on this month’s list. And a follow-up podcast episode that explained “Why I’m Bullish on Mobile Payments and Messaging” is well worth your time, too.
  5. The next most popular post looked at “The Digital Strategy Myth” in detail and explained how that myth can create serious risks for your business. What’s the myth? Well, read the post to find out.
  6. These collections of “11 Excellent Digital Marketing Insights to Drive Success This Year” and “7 Super Posts About Mobile Commerce and Customer Experience,” both from the E-commerce Link Digest series enter the list at number 6.
  7. The next post on the this month’s list explores a significant truth about marketing today. It’s called “Content Marketing: We’re All Publishers Now” and highlights exactly why that matters for your business.
  8. One last episode of the Thinks Out Loud podcast sneaks onto the list this month, this one exploring why and how “Digital Drives Disruption.”
  9. You and your fellow Big Thinkers also loved this round-up of “7 Special Digital Strategy Insights: The Top Posts of February, 2016.” Give it a look to see why.
  10. And, finally, let’s round-out this look at the top posts of March 2016 with this item, “Opportunity (The Leap Day Edition).” While, technically, it was published on February 29, you’ll soon see why that lesson applies every day of the year.

And there you have it Big Thinkers. The top posts of March, 2016 to keep you tuned into what matters to your friends here at Thinks.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

January 20, 2016

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)

January 20, 2016 | By | No Comments

Driving Seamless Experiences in 2016 (Thinks Out Loud Podcast Episode 149)

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 7s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

January 13, 2016

The State of E-commerce 2016 (Thinks Out Loud Episode 148)

January 13, 2016 | By | No Comments

The State of E-commerce 2016

The State of E-commerce 2016 (Thinks Out Loud Episode 148) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 42s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

January 4, 2016

20 Key Concepts for the Year Ahead: The Top Posts of 2015

January 4, 2016 | By | No Comments

20 Key concepts for the year ahead: The top posts of 2015Happy New Year, Big Thinkers! Every year at this time, we round up the top posts from the past 12 months, based on what you and your fellow Thinks readers read, shared, liked, and linked to most often. And, in reviewing the top content, one topic rose above all the rest: Mobile. It’s clear that mobile’s time has come. We’re no longer talking about it as a future trend; it’s simply something you must address for your business (in fact, that exact theme provided the title for the 5th most popular podcast episode of 2015 here on Thinks).

Of course, mobile wasn’t the only popular theme. Much like last year, Millennials also attracted lots of attention. However, there definitely seemed to be a slight decline from a year ago, which makes sense. As Millennials become more fully integrated into the market and workplace, most marketers have more access to this core demographic and gain deeper understanding of how to best meet their needs.

Additional topics that gained lots of love last year include mobile payments, omnichannel, content marketing, customer experience management, and, more generally, digital transformation. Of course, you can count on us to keep an eye on all of these topics—as well as any others that emerge in 2016—to keep you up to date.

In the meantime, we’ve grouped these 20 key concepts for the year ahead, the top posts of 2015, according to the series in which they were originally published. Feel free to scroll through the whole list, or click on the handy navigation below to get right to your preferred format:

And, don’t worry. We’ll have the top travel marketing posts of 2015 ready for you tomorrow as part of our regular Travel Tuesday selection. In the meantime, enjoy!


Thinks

  1. No post got more play last year than this look at “The Big Lie About Mobile Commerce Everyone’s Telling Right Now” and given the growth in the mobile commerce space, that makes sense. Be sure to read the whole thing to find out why it was so popular among all your fellow Big Thinkers.
  2. Mobile payments made headlines all year long, sometimes for good reason and sometimes for bad. But, the next post on our list outlines “Why Mobile Payments Will Rule” before too long.
  3. Next up is this exploration of “The Coming Massive Mobile Disruption” to help you get in front of the wave.
  4. Along the same lines, “Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business” does just what it claims on the label, helping you get ahead of the many changes mobile creates in the marketplace.
  5. Despite the explosive growth of mobile, many other marketing channels remain valuable. That’s probably behind the popularity of this post that asks, “Are You Still Making This Major Email Marketing Mistake?”
  6. Understanding Millennials always makes for an interesting discussion, which helped drive “We’ve Reached Another Mobile and Millennial Milestone” to the #6 spot on last year’s list.
  7. Next up are a whole series of related posts that ask, “How Big Will E-commerce Be in 2015?” uncover “The Big Secret About E-commerce” and explain “Why Mobile Changes Everything—and Nothing At All”. You should check out the whole set, but it’s worth noting that they’re tied together by this fact: “Digital Influenced $1.2 Trillion In-Store Last Year.” Read on to see how that’s all connected.
  8. Another popular payments post explained “What Amazon’s Mobile Wallet Failure Can Teach You” about mobile, e-commerce, and digital strategy overall.
  9. This pair of related posts on “4 Keys to Executing On Digital” and “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation” helped turned strategy into action for a good many Big Thinkers last year.
  10. And, rounding out the primary portion of our top posts is this winner that demonstrated “It Wasn’t ‘Black Friday.’ It Was ‘Mobile Friday.'”


Thinks Out Loud

Our weekly e-commerce and digital strategy podcast continued to grow in 2015. Here are the top Thinks Out Loud episodes from the past year for you:

  1. Why Millennials Matter – Thinks Out Loud Episode 116 – (March 25, 2015)
  2. Is Customer Experience the Future of E-commerce? – Thinks Out Loud Episode 110 – (February 11, 2015)
  3. The State of E-commerce 2015 – Thinks Out Loud Episode 107 – (January 21, 2015)
  4. Mobile is So Much Bigger Than You Think – Thinks Out Loud Episode 140 – (November 11, 2015)
  5. E-commerce is More Than Just One Channel – Thinks Out Loud Episode 109 – (February 4, 2015)
  6. Mobile is Not a Trend – Thinks Out Loud Episode 136 – (September 17, 2015)



The Thinks Link Digests

Our weekly E-commerce Link Digest series continues to prove popular with your fellow Big Thinkers. The top 5 Link Digests from 2015 were:

  1. 8 Brilliant E-Commerce and Digital Marketing Trends
  2. 5 Key E-commerce Ideas to Kick Off the New Year Right
  3. 8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts
  4. 8 Must-Read Posts Connecting Content, Search and Mobile Commerce
  5. 10 Must-Read E-Commerce, Search, and Mobile Posts

Hope you enjoyed this year’s round-up, Big Thinkers! If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: