Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

April 13, 2016

It’s Facebook’s World and We’re All Living In It (Thinks Out Loud Episode 160)

April 13, 2016 | By | No Comments

Share

It's Facebook's World and We're All Living In It (Thinks Out Loud): Woman using social media on mobile phone

It’s Facebook’s World and We’re All Living In It (Thinks Out Loud Episode 160) – Headlines and Show Notes

Tim Peter

By

April 4, 2016

10 Amazing Digital Marketing Messages: The Top Posts of March, 2016

April 4, 2016 | By | No Comments

<Amazing digital marketing messages: Young professionals using mobile devices to conduct businessp>Good morning, Big Thinkers. Hope you all had an amazing weekend—and an amazing first quarter of 2016. Now that we’ve reached April, it’s time once again to round-up your most liked and linked, saved and shared, engaged and emailed posts from the past month. And it looks like we’ve got an awesome collection of fantastic posts for you. So, without further ado, here are 10 amazing digital marketing messages: the top posts of March, 2016 for you. Enjoy:

  1. The top post for the past month came from our ongoing E-commerce Link Digest series, and highlighted “10 Terrific Items Featuring The Week’s Top Trends.” Good stuff all around.
  2. A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, rocketed up the list of your favorite posts from last month by exploring why “Mobile Won’t Just Change Marketing; Mobile Will Change the World.”
  3. Since we’re talking about Thinks Out Loud, it seems appropriate that this look at “Why Digital Demands Personalization and Customer Focus” from a recent episode is next on the list of the most popular posts from the past month. Check it out to see why for yourself.
  4. This list of “Five Reasons Marketers Need to Get Ready for Mobile Messaging” slides into the number four slot on this month’s list. And a follow-up podcast episode that explained “Why I’m Bullish on Mobile Payments and Messaging” is well worth your time, too.
  5. The next most popular post looked at “The Digital Strategy Myth” in detail and explained how that myth can create serious risks for your business. What’s the myth? Well, read the post to find out.
  6. These collections of “11 Excellent Digital Marketing Insights to Drive Success This Year” and “7 Super Posts About Mobile Commerce and Customer Experience,” both from the E-commerce Link Digest series enter the list at number 6.
  7. The next post on the this month’s list explores a significant truth about marketing today. It’s called “Content Marketing: We’re All Publishers Now” and highlights exactly why that matters for your business.
  8. One last episode of the Thinks Out Loud podcast sneaks onto the list this month, this one exploring why and how “Digital Drives Disruption.”
  9. You and your fellow Big Thinkers also loved this round-up of “7 Special Digital Strategy Insights: The Top Posts of February, 2016.” Give it a look to see why.
  10. And, finally, let’s round-out this look at the top posts of March 2016 with this item, “Opportunity (The Leap Day Edition).” While, technically, it was published on February 29, you’ll soon see why that lesson applies every day of the year.

And there you have it Big Thinkers. The top posts of March, 2016 to keep you tuned into what matters to your friends here at Thinks.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

January 20, 2016

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)

January 20, 2016 | By | No Comments

Driving Seamless Experiences in 2016 (Thinks Out Loud Podcast Episode 149)

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 7s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

January 13, 2016

The State of E-commerce 2016 (Thinks Out Loud Episode 148)

January 13, 2016 | By | No Comments

The State of E-commerce 2016

The State of E-commerce 2016 (Thinks Out Loud Episode 148) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 42s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

January 4, 2016

20 Key Concepts for the Year Ahead: The Top Posts of 2015

January 4, 2016 | By | No Comments

20 Key concepts for the year ahead: The top posts of 2015Happy New Year, Big Thinkers! Every year at this time, we round up the top posts from the past 12 months, based on what you and your fellow Thinks readers read, shared, liked, and linked to most often. And, in reviewing the top content, one topic rose above all the rest: Mobile. It’s clear that mobile’s time has come. We’re no longer talking about it as a future trend; it’s simply something you must address for your business (in fact, that exact theme provided the title for the 5th most popular podcast episode of 2015 here on Thinks).

Of course, mobile wasn’t the only popular theme. Much like last year, Millennials also attracted lots of attention. However, there definitely seemed to be a slight decline from a year ago, which makes sense. As Millennials become more fully integrated into the market and workplace, most marketers have more access to this core demographic and gain deeper understanding of how to best meet their needs.

Additional topics that gained lots of love last year include mobile payments, omnichannel, content marketing, customer experience management, and, more generally, digital transformation. Of course, you can count on us to keep an eye on all of these topics—as well as any others that emerge in 2016—to keep you up to date.

In the meantime, we’ve grouped these 20 key concepts for the year ahead, the top posts of 2015, according to the series in which they were originally published. Feel free to scroll through the whole list, or click on the handy navigation below to get right to your preferred format:

And, don’t worry. We’ll have the top travel marketing posts of 2015 ready for you tomorrow as part of our regular Travel Tuesday selection. In the meantime, enjoy!


Thinks

  1. No post got more play last year than this look at “The Big Lie About Mobile Commerce Everyone’s Telling Right Now” and given the growth in the mobile commerce space, that makes sense. Be sure to read the whole thing to find out why it was so popular among all your fellow Big Thinkers.
  2. Mobile payments made headlines all year long, sometimes for good reason and sometimes for bad. But, the next post on our list outlines “Why Mobile Payments Will Rule” before too long.
  3. Next up is this exploration of “The Coming Massive Mobile Disruption” to help you get in front of the wave.
  4. Along the same lines, “Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business” does just what it claims on the label, helping you get ahead of the many changes mobile creates in the marketplace.
  5. Despite the explosive growth of mobile, many other marketing channels remain valuable. That’s probably behind the popularity of this post that asks, “Are You Still Making This Major Email Marketing Mistake?”
  6. Understanding Millennials always makes for an interesting discussion, which helped drive “We’ve Reached Another Mobile and Millennial Milestone” to the #6 spot on last year’s list.
  7. Next up are a whole series of related posts that ask, “How Big Will E-commerce Be in 2015?” uncover “The Big Secret About E-commerce” and explain “Why Mobile Changes Everything—and Nothing At All”. You should check out the whole set, but it’s worth noting that they’re tied together by this fact: “Digital Influenced $1.2 Trillion In-Store Last Year.” Read on to see how that’s all connected.
  8. Another popular payments post explained “What Amazon’s Mobile Wallet Failure Can Teach You” about mobile, e-commerce, and digital strategy overall.
  9. This pair of related posts on “4 Keys to Executing On Digital” and “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation” helped turned strategy into action for a good many Big Thinkers last year.
  10. And, rounding out the primary portion of our top posts is this winner that demonstrated “It Wasn’t ‘Black Friday.’ It Was ‘Mobile Friday.'”


Thinks Out Loud

Our weekly e-commerce and digital strategy podcast continued to grow in 2015. Here are the top Thinks Out Loud episodes from the past year for you:

  1. Why Millennials Matter – Thinks Out Loud Episode 116 – (March 25, 2015)
  2. Is Customer Experience the Future of E-commerce? – Thinks Out Loud Episode 110 – (February 11, 2015)
  3. The State of E-commerce 2015 – Thinks Out Loud Episode 107 – (January 21, 2015)
  4. Mobile is So Much Bigger Than You Think – Thinks Out Loud Episode 140 – (November 11, 2015)
  5. E-commerce is More Than Just One Channel – Thinks Out Loud Episode 109 – (February 4, 2015)
  6. Mobile is Not a Trend – Thinks Out Loud Episode 136 – (September 17, 2015)



The Thinks Link Digests

Our weekly E-commerce Link Digest series continues to prove popular with your fellow Big Thinkers. The top 5 Link Digests from 2015 were:

  1. 8 Brilliant E-Commerce and Digital Marketing Trends
  2. 5 Key E-commerce Ideas to Kick Off the New Year Right
  3. 8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts
  4. 8 Must-Read Posts Connecting Content, Search and Mobile Commerce
  5. 10 Must-Read E-Commerce, Search, and Mobile Posts

Hope you enjoyed this year’s round-up, Big Thinkers! If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

December 16, 2015

Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145)

December 16, 2015 | By | No Comments

Is Execution the New Innovation?

Trends for 2016: Is Execution the New Innovation? (Thinks Out Loud Episode 145) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 59s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

November 30, 2015

It Wasn’t “Black Friday.” It Was “Mobile Friday.”

November 30, 2015 | By | No Comments

It Wasn't Black Friday. It Was Mobile Friday.

Interesting data from Monetate (and reported by Marketing Charts) out this week says that mobile traffic to e-commerce sites represented about 25% of all traffic in Q3, up from about 18% year-over-year. Cool, right? Well, brace yourselves. You ain’t seen nothing yet. Because as it turns out, it wasn’t just Black Friday last week. It was “mobile Friday.”

Why’s that? Well, the very latest data from Adobe and reported by CMO.com showed that mobile represented over 55% of visits on Thanksgiving Day and Black Friday. Um… that’s huge. Now, Adobe lumps tablets and phones together within mobile (not the best way to look at it since mobile and tablet really tend to be two very different customer experiences), but the breakout for just phones shows that most of it was on phones—some 75% of that 55%+, or about 44% overall.

Even better, sales on mobile devices (just phones, not tablets), topped half a billion dollars in just those two days, or about a quarter of actual sales. That’s, um… huge-r. And, remember, we’ve still got Cyber Monday to look forward to.

Now, to be fair, someone’s going to point out that e-commerce and mobile won’t save retail. Actually, probably more than just one. And that’s more than fair, because retail faces a number of systemic issues (well beyond the scope of today’s post, but one we’ll look at in more detail in the future). But, here’s the thing: Without mobile and e-commerce, your numbers would be much, much worse.

Yes, you want to do more than just fight for a piece of a rapidly-shrinking pie. But that doesn’t mean you should just give up on that piece while you’re working on growing the pie overall.

It’s not just that mobile’s going to be huge; it is huge. So, what do you do about it for your business?

Well here are a few tips to get you started:

  1. You’ve got to remember that, despite all the data that shows mobile’s importance (and, clearly, it’s incredibly important), it’s not mobile-first, it’s customer first that matters
  2. Given that, focus on the necessary steps to create a customer for your business
  3. Remember to integrate your customer experiences since, when it comes to e-commerce vs. store, it’s not either/or
  4. Use social appropriately to connect with your customers
  5. Test and test and test and test. Learn how to fail and how to learn from those tests to improve your customers’ experience

The simple fact is that mobile commerce is here to stay. It’s not “the future.” It’s here, today, right now. And it’s time to get going. Don’t worry about Black Friday, or Cyber Monday, or Small Business Saturday. Worry about mobile Friday. And every other day of the week too.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out this round-up of posts about “Google, Mobile, E-commerce. What More Could You Want?” these “6 Must-See Mobile Commerce Messages for You,” this set of “9 Nifty November Mobile Commerce Insights” and other entries from our E-commerce Link Digest series, plus these “7 Special E-Commerce and Digital Marketing Trending Topics: The Top Posts of September, 2015.”

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

November 29, 2015

6 Spectacular Marketing and Distribution Insights: Hospitality Marketing Link Digest

November 29, 2015 | By | No Comments

6 spectacular marketing and distribution insightsHey, Big Thinkers, hope you’ve had a fantastic holiday weekend. Not much setup this time around, but I bet you’ll like these 6 spectacular marketing and distribution insights from the past week. Enjoy:

  1. Tnooz uncovers why TripAdvisor excels at product. Key takeaway? Test, test, test. Want to know how to do that? Well, for starters, check out our coverage of A/B testing.
  2. We took a look at why Priceline believes in the death of search engine optimization (SEO)—and why I don’t. As it happens, according to Search Engine Land, Google just released the full version of their search quality rating guidelines. So it seems Google isn’t giving up on search either.
  3. Of course, that doesn’t mean Google has put its eggs solely in the search basket. As Travolution notes, Google showed off its new destination experience at Phocuswright 2015 but denied its OTA intentions. Yeah, right. If Google isn’t becoming an OTA, we need to have a serious discussion about what an OTA is anymore. Google definitely has its sights set on owning a piece of the hotel distribution pie—specifically, the dollars hotels now spend with OTA’s. Happily, there’s a fairly straightforward playbook you can use to prevent intermediaries from driving up your costs—no matter who they are.
  4. On a highly-related note, we examined the hidden factor OTA’s use to get between you and your guests and, more importantly, how you can use the same trend to your advantage.
  5. PSFK talked with Airbnb’s Head of Product about the future of travel experiences while Mobile Commerce Daily reported on Airbnb’s digital platform upgrades that place a bigger focus on hosts. Each of these stories highlights the need for driving brand intimacy in hospitality.
  6. And, finally, you won’t want to miss these mind-blowing mobile stats for hotel marketers from Google we rounded up the other day. Really useful information as you’re finalizing your budgets and plans for next year.

If you’re interested in more insights and information about travel marketing and distribution, you’ll definitely want to check out these “4+ Fantastic Travel Marketing Posts: the Top Posts Of October, 2015” and be sure to check out this list of “4 Tremendous Travel Marketing Trends From the Past Week,” a great set of “7 Key Insights: The Top Travel Marketing Posts of August, 2015” and a terrific round-up of “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 24, 2015

8 Digital Strategy Posts to Start Your Week Right: E-commerce Link Digest

November 24, 2015 | By | No Comments

8 Digital Strategy Posts to Start Your Week RightWe’re heading into a quiet week here at Thinks Central, folks, as we gear up for the Thanksgiving holiday here in the States. No matter what your week holds, take the time to review these 8 digital strategy posts to start your week right. Enjoy:

  1. Chief Marketer outlines the 4 things CMOs need to know about Gen Z. At the same time, Forbes lays out the 4 Cs Of CMO concerns: content, culture, capabilities and commerce. And while we’re talking about CMO’s, Marketing Charts says mobile and IoT top the list of CMOs’ most important future technologies. Sounds about right across the board.
  2. Speaking of mobile, a recent episode of Thinks Out Loud, our regular e-commerce and digital strategy podcast, says “Mobile is So Much Bigger Than You Think” and another recent post explained why it’s not “mobile first.” it’s “customer first.” Be sure to check ’em both out when you get a chance.
  3. According to Quartz, Apple’s Tim Cook says cash will be dead for the next generation of kids and that the technology giant is making a grab for Venmo’s turf and might use iMessage to do it.
  4. Since we’re talking about payments, Mobile Commerce Daily reports that Western Union is banking on WeChat’s popularity to fuel cross-border mobile payments.
  5. Those two prior pieces help underscore why mobile payments will rule
    .
  6. As for Western Union’s tie-up with WeChat, pay attention to the growth of messaging platforms overall. For instance, Mobile Marketer shows how brands are tapping Facebook Messenger to bolster customer service. Messaging represents an important trend that you’ll want to watch as we head into 2016.
  7. Shifting gears, The Future of Commerce blog explains how to resolve omnichannel conflicts within your company. Really good read.
  8. Mashable reports that Facebook may soon let you search individual profile pages, which is pretty handy but curious given that, according to the Wall Street Journal, Google just got a surprise ally in mobile-app search push: Facebook. Given Facebook and Google’s ongoing competition for customer attention and advertising dollars, it’s going to be interesting to see where we end up on this one. Stay tuned.

Hope you have a terrific week ahead, Big Thinkers and look forward to more insights and info all week long.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out this round-up of posts about “Google, Mobile, E-commerce. What More Could You Want?” these “6 Must-See Mobile Commerce Messages for You,” this set of “10 Terrific Mobile, E-Commerce and Digital Marketing Missives”: and other entries from our E-commerce Link Digest series, plus these “7 Special E-Commerce and Digital Marketing Trending Topics: The Top Posts of September, 2015.”

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

November 20, 2015

How To Create a Customer – Thinks Out Loud Episode 141

November 20, 2015 | By | No Comments

How To Create a Customer - Thinks Out Loud podcast

How To Create a Customer – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 04s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: