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Revenue Strategy: The High Cost of Ignoring Value [PRESENTATION]

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Revenue Strategy: The High Cost of Ignoring Value: Woman evaluating travel optionsI joined a great group of presenters and an amazing HSMAI audience a couple of weeks ago to talk about revenue strategy and the practice of driving more profitable revenues for your hotel. While revenue management is an important component of improving your hotel’s business and is core to any effective revenue optimization plan, I recommend an increased focus on a strategic approach to rates, inventory, revenue, and, most importantly, guest value. As a result, you might appreciate these slides from my talk, “Revenue Strategy: The High Cost of Ignoring Value.” Enjoy:

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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