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Hey, Big Thinkers! So, with all the buzz around artificial intelligence in sales and marketing, you’re probably wondering AI will affect the travel industry this year — and beyond. To help you get your arms around the topic, we’ve put together this great list of 8 amazing posts that explore how AI will affect the travel industry for you. Enjoy:
- The Washington Post makes its Hospitality Marketing Link Digest debut with a list of travel industry trends in 2018 that you’ll want to know about.
- One of the biggest trends we’ll see this year is AI. And the fine folks at Koddi takes a good look at how AI is changing the travel industry. Don’t miss it.
- Datafloq also looks explores artificial intelligence in travel and has a great look at how AI will affect the travel industry that’s worth your time.
- Worried about how these changes will affect your team — or your job? A recent Skift post argues that the modern concierge is too skilled to be made redundant by technology. Maybe. But as our own Tim Peter talked about on our Thinks Out Loud podcast recently, AI won’t steal your job: smart people who put AI to work will. Make sure to give the whole episode a listen.
- Case in point, Tnooz reports that Air Canada is working to improve customer relationships via artificial intelligence. Expect a lot more of this to come.
- And if you’re worried that it’s too early — or too late — to get on-board, first, just remember that AI makes big data little and that we could all use more help there. Second, whether it’s AI, or whatever the next big thing may be, you really don’t want to wait to use emerging tech to market your hotel.
- Similarly, putting AI to work for your property is both critical for your long-term success and isn’t as hard as you might thing. As Tim points out in a recent Hotel News Now column, with preparation and foresight, the machines won’t win.
- Finally, it isn’t just AI that’s affecting the travel industry. That’s why you owe it to yourself to check out these 7 must-see posts highlighting how to market your hotel in the future. You’ll be glad you did.
If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions: The Key Trends Driving Your Hotel Marketing Next Year” here:
Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:
- Is Social a Waste of Time for Hotel Marketers?
- 5 Fantastic Insights Into 2016 Travel Marketing Trends: Hospitality Marketing Link Digest
- 6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business
- 5 Hospitality Marketing Trends You’ll Want to Keep in Mind: Hospitality Marketing Link Digest
- Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing
- For Travel Marketers, Content is Still King
- Trends in Hospitality Digital Marketing for 2016
- 8 Great Posts About 2016’s Top Trends: Hospitality Marketing Link Digest
- 5 Key Facts About Mobile, Millennials, and Hotel Marketing
- How Safe Are Independent Hotels from Airbnb?