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Why Data Is Overrated (It’s Not What You Think) (Thinks Out Loud Episode 240)

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Why Data Is Overrated (It’s Not What You Think) (Thinks Out Loud Episode 240) – Headlines and Show Notes

Data is overrated: Marketer reviewing analytics dashboard

Everyone talks about how important data is for marketing today. And it is. But data is overrated for a very important reason too. The latest episode of Thinks Out Loud explains why data is overrated … and why that matters for your business.

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Contact information for the podcast:

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 58s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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