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Facebook Ties Web, Mobile, Apps Data Together in New Ad Platform

Facebook logoRe/code says that “Facebook Will Use Facebook Data to Sell Ads on Sites That Aren’t Facebook.” Two key quotes on this one that explain its importance. First:

“Caveat — this isn’t an ad network in a formal sense. But it’s going to be viewed as one, because in the big picture, it does the thing people outside Facebook wanted an ad network to do: It lets advertisers buy ads, via Facebook, on properties Facebook doesn’t own.”

And second:

“…some smart people I talk to suggest that what’s really at play here is data, not dollars: If Facebook can convince more publishers to let it into their ad business, it’s ultimately going to glean information that will makes its own ads, on its own properties, much more powerful. Google will watch closely.”

This bears watching as time goes on. And not just by Google. Because it’s Facebook’s ability to tie together data from mobile, web, and apps that will help make it an even larger powerhouse than it is today in controlling access to your customers. Stay tuned.

FYI, I mentioned the AGFAM group (Apple, Google, Facebook, Amazon, and Microsoft) and how they’re likely to disrupt and disintermediate loads of businesses in a recent podcast and in my recent my latest webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

If you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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