What is a search engine? While that may seem like a crazy question, the world of search continues to change dramatically.
For instance, I took a look at how changes in search interfaces are changing the landscape for travel marketers (as well as many other verticals) yesterday. And my latest Biznology post looks at how these shifts in the marketplace will change what we know about search marketing. These changes include:
- A major decline in the number of organic search results
- A big increase in the number of search engines
- Marketers entering the era of “peak search”
As these changes come into sharper focus, what you do to market your business will change. As will your definition of a search engine. The whole post, Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year, is over at Biznology. Take a look if you get a chance.
And if you’re interested in even more information about the changes in the marketplace, register to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals.
And, if that’s not enough, you might also enjoy some of our past coverage of the social, local, mobile web, including: