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Using Data to Put Personalization to Work for Your Property [Presentation] (Travel Tuesday)

The 2016 HSMAI Digital Marketing Strategy Conference ran in New York a couple weeks back. And as promised in last week’s round-up of the top lessons learned from the Digital Marketing Strategy Conference, here are the slides from my talk, “Data—The Crown Jewels: Maximizing Data to Put Personalization to Work for Your Property.” Be sure to take a look and let me know what you think. Enjoy:

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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