How many millions of dollars—or billions if you’re Google—are your local, mobile, social marketing activities generating for your business? What’s that, you say? You’re not generating millions of revenue? Huh. With all the talk about the local, mobile, social web, I just assumed that everyone is raking in money.
So what’s the big deal about mobile and social anyway? Why would any business manager of owner give priority to something that isn’t generating tons of cash?
Actually, there’s a very good answer, one which I examine in my latest post for Mike Moran’s Biznology blog: “Why give priority to mobile and social marketing?”
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