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Will Google's mobile payment option drive more sales?

It’s long been taken as Gospel that offering more payment options online improves conversion rate. It makes sense, logically. Yes, some customers will buy from you despite the number of payment options you offer – no matter how many or how few – but some customers may not have that much choice in how to pay, particularly in a tough economy.

Does anyone know if the same is true offline? Google is about to offer mobile payments offline, according to Mashable:

“…mobile device users will be able to tap a physical map point — the now-iconic Google Places point — to pay with their mobile device in lieu of credit cards or cash.”

Have you had success with alternative payment types offline? Are you – or your customers – interested in mobile as a payment type? I’d love to hear about it. Drop me a line or post your experience in the comments.


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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