What's the Point of Online Marketing?
What's the point of online marketing? My first post for the Rutgers Center for Management Development blog asks -- and answers -- the question.
Web Optimization Wednesday: 8 Tips for Improving Your Marketing's Effectiveness
8 tips for improving your online marketing and e-commerce effectiveness.
Is E-commerce Destined to Win?
What drives consumers to (or from) a particular channel? And why is e-commerce destined to win?
All Marketing is Social Presentation
I've long said All Marketing is Social. Here's a recent presentation explaining what that means.
Inside Google’s 2012 Traveler “Road to Decision”
Just a heads-up that I've taken a look at Google’s 2012 Traveler “Road to Decision” Presentation over on the main blog. Loads of good takeaways. For instance, the report (and…