What Are Your Customers Actually Buying? (Travel Tuesday)
Travel marketing (as well as most services), requires offering experiences that meet your customers expectations, every time. Here's why that matters.
Thinks Out Loud Episode 17: What's Wrong With Google's Enhanced AdWords Campaigns
Google now offers "Enhanced AdWords Campaigns," which begs the question: Enhanced for who?
Thinks Out Loud Episode 16: Respect Your Customer
Want your customers to care about your business? Show that you care about them.
Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.
Speed (Or Lack Thereof) Kills
Are your websites fast enough? Do you have a plan to upgrade your servers and services? If not, are you sure that's a good idea?