Agile Marketing in Real-Time: Oreo Shows How It's Done During the SuperBowl
Oreo's tweet heard 'round the world during the Superbowl offers a valuable lesson to any brand. Here's what it is.
Thinks Out Loud Episode 16: Respect Your Customer
Want your customers to care about your business? Show that you care about them.
Is Permission Marketing Still Relevant?
Why you need your customers' permission to market to them.
Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.
3 Key Trends for 2013
2013 offers both challenges and opportunities. These 3 trends highlight where both can come into play for your business.