The Myth of Offline Travelers (Travel Tuesday)
What are offline guests? Do they even exist?
Warning: Mobile Drives Booking Costs Up and 4 Ways to Prevent It (Travel Tuesday)
Mobile can increase your booking costs. Here are 4 ways to avoid the problem.
How Do You Know Your Social or Mobile Marketing is Working? (Travel Tuesday)
Analytics are great tools, but only if you use them well. Are you using your analytics tools properly?
Does Metasearch Force You to Lower Prices? (Travel Tuesday)
Pricing strategy shouldn't be driven solely by what your competitors do. Your price instead should reflect value.
Is Google Destined to Win?
Google seems poised to win in the online travel space. But is that definitely going to happen? No. And here's why.