Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

August 15, 2016

How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers

August 15, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer AnswersAre you starting to get ready for next year? Not sure what you need to ensure success in your digital marketing? Well, these 17 great posts can help you succeed at digital marketing next year. Enjoy:

  1. ChiefMarketer explains “Why CMO is the Hardest Job in Tech,” noting in particular the challenges of keeping up with trends.
  2. To help, you might enjoy taking a look at “What the Future of Marketing Might Look Like” from a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  3. You can gain additional insights from another recent podcast episode that explored “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.”
  4. Finding the right talent for your marketing team continues to represent a critical challenge, as eMarketer found noting, “Marketers Struggle to Balance Marketing Technology Tools and Talent.”
  5. Marketing Charts helps answer that question with a chart that asks, “As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?” User experience and and e-commerce are at the top of the list… which helps explain why we put so much focus on those critical areas among our services.
  6. CMO.com found that, quite simply, “Nobody Is Comfortable With Digital Media.” But it doesn’t need to be that way. Again, our look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” can help.
  7. While we’re talking about top trends, consider we asked, “Is Execution the New Innovation?” and found that generally, the answer is “Yes.” Give a listen to the whole thing to see how you can leverage that to your advantage in the coming year.
  8. Robert Allen highlighted a chart that looks at “How Marketing Budgets Are Shifting in 2016.” Big takeaway, most respondents said their budgets were holding steady but moving a much larger share of budget towards digital.
  9. That seems to make sense, especially when combined with MarketingProf’s look at “How Business Leaders View Digital Marketing.” Given that most see digital as only “somewhat successful,” the key is to tie your efforts to business results and to make sure you’re talking your business leader’s language when pitching new initiatives — or funding existing ones, for that matter.
  10. While we’re on the topic of budgets, eMarketer found that “US Marketers Plan to Invest More in Loyalty Programs by 2017.”
  11. In a highly-useful and related infographic, SocialMediaToday showed “The State of Digital Marketing 2016.”
  12. These thoughts on “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing” from Thinks Out Loud offer some additional insights along those same lines.
  13. Video represents another key opportunity for your digital success, with Niemen Labs quoting Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East, and Africa as saying “Your News Feed will likely be ‘all video’ in five years” while CMO.com states flatly that “Mobile Video is a Marketing Necessity, Not a Luxury.”
  14. In a similarly bold statement, Benedict Evans asserts that “Video is the new HTML.” We agree, stating that you have to “Make Room For Mobile Video” and including it among 2016’s top trends.
  15. Joel Comm hammers that same message over on Inc., saying that you “Ignore the Live Video Revolution at Your Own Peril.”
  16. The folks over at iMedia Connection put together a group of “13 Ways to Shift to a Data-Driven Marketing Approach” that you’ll want to check out and you’ll likely also enjoy these set of “11 Data-Driven Marketing Insights to Start Your Week Off Right.”
  17. Finally, you’ll definitely want to set yourself up for future success by reviewing these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far).” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

April 19, 2016

Key Insights into Hospitality Digital Marketing (Travel Tuesday)

April 19, 2016 | By | No Comments

Key Insights into Hospitality Digital Marketing (Travel Tuesday): Hotel guest pushing book now button

As a follow-up to our four key elements of modern hospitality marketing from last week, you might enjoy the video from HSMAI’s This Week in Hospitality Digital Marketing featuring Loren Gray, Robert Cole, and our own Tim Peter from a couple weeks ago. The video covers a variety of mobile, social, and distribution trends and offers key insights into hospitality digital marketing for hoteliers all around the globe.

Be sure to check out the links to the various news items discussed during the video to learn even more about the trends shaping digital marketing for hotels. And enjoy:

As promised, here are the links from the video:

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 2, 2015

2015’s Top Digital Trend: Online Video Arrives: Thinks Out Loud Episode 127

July 2, 2015 | By | No Comments

2015's top trend: Digital video arrives

2015’s Top Digital Marketing Trend: Online Video Arrives – Headlines and Show Notes

As promised, here are the slides from the Mary Meeker 2015 Internet Trends Report:

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 06s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

September 18, 2014

Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year

September 18, 2014 | By | No Comments

Earlier this week, I presented “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year,” to an amazing audience as a a Biznology webinar. The overall response was outstanding, and we (Biznology; Biznology’s fantastic sponsors: BarnRaisers Group, GaggleAMP, Gerr.is, and MENG, the Marketing Executives Networking Group; and I), wanted to make the full presentation available for anyone who missed the event. You can view the video (or on the Biznology site):

You can view the slides, too:

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

December 7, 2011

Top E-commerce Errors: Bad/Small Photos

December 7, 2011 | By | No Comments

We’re continuing our look at top e-commerce errors. Monday, we looked at a mistake many sites make: trying to sell out of stock product. And yesterday, we commented on the mistake of “Coming Soon!” pages. But today we get to one of my favorites: small, poor photography. While this image is taken from a travel site, I run into this all the time across all industries:

Ecommerce errors small pictures

Sure, there’s lots of keyword rich content on the site, but the only image is labeled “Lobby View” and it shows… a bouquet of flowers. While I suppose it’s somewhat artistic, it doesn’t do much to answer a potential customer’s questions. And given that a picture is worth a thousand words, the site in question could easily remove—or at a minimum, reformat—that huge block of text and use images to more effectively sell this product.

To be fair, this poor product shot comes from a travel aggregator, not the hotel itself. The specific hotel shown on this page has a pretty good site of its own. But if you’re relying on alternate distribution channels—whether Amazon, eBay or Expedia—to sell your products, you want to make sure that they’re representing you well, too.

Pictures and videos both help sell your products, but only if your customers can see them and can use them to answer their questions. Make sure your photos and videos help you out by helping your customers out. Otherwise, your sales picture might be pretty cloudy, too.

Full disclosure: I have several clients in the hotel industry. I do not work with this particular online travel distributor or its competitors at this time.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: , , , , , , , ,