- eMarketer says that young adults are more likely to own smartphone than a PC, one of the key trends behind this week’s episode of our weekly e-commerce and digital marketing podcast Thinks Out Loud called, “Mobile is So Much Bigger Than You Think”
- Marketing Charts outlines the top objectives and challenges for data-driven marketing. Really good stuff you should definitely check out.
- Search Engine Land has a great list of 10 things people want to know about AdWords, direct from Google. Great read. Really helpful.
- Mobile Commerce Daily reports on Giggle’s app that serves millennial parents with Apple Pay and registry integration, while Quartz claims Apple is making a grab for Venmo’s turf and might use iMessage to do it. These are just two more examples of why mobile payments will rule. Good stuff all around.
- PSFK outlines “The Future of Airbnb’s User Interaction Journey” that you’ll definitely want to see.
- Bloomberg has a terrific piece all about adopting a digital marketing mindset.
- Vox explores why Amazon just opened a physical bookstore.
- Adweek explains why Snapchat is becoming the hottest social tool for ad agencies. One clue: It starts with an “M” and ends with “illennials.”
- Two policy-oriented pieces caught my eye this past week. The first from Ars Technica in the UK reports on the world’s top Internet companies and telcos rated on protection of users’ digital rights that highlights exactly how important consumers’ rights remain online — and how little some companies have done to protect those rights. Separately, The Business Journal reports on a new bill called the Consumer Review Freedom Act that would prohibit businesses from including “gag” clauses in consumer contracts. While I’m not a fan of excessive regulation in the online space, it’s entirely clear that customers ought to be able to talk online about the quality of service they receive without fear of lawsuits. Managing your ratings and reviews continues to represent the the single most effective way to improve your brand’s digital marketing. Suing a customer who has a legitimate beef with your business is hardly the right way to handle your reputation management.
- Finally, don’t miss these “10 Must-Reads: The Top Posts from November, 2015,” a great way to close out this week’s list.
Hope you have a fantastic weekend, Big Thinkers. And here’s hoping you have an amazing week ahead too!
If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out this round-up of posts about “Google, Mobile, E-commerce. What More Could You Want?” these “6 Must-See Mobile Commerce Messages for You,” this set of “9 Nifty November Mobile Commerce Insights” and other entries from our E-commerce Link Digest series, plus these “7 Special E-Commerce and Digital Marketing Trending Topics: The Top Posts of September, 2015.”
And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:
(And, yes… you can hire me to speak at your next event, too).
And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:
- 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
- The Secrets Behind “It’s All E-commerce” for 2014
- The Zen of Digital Marketing Strategy
- 7 Steps to E-Commerce Heaven
- Today and Tomorrow: Mobile and The Changing Customer Journey
- Mobile Makes E-commerce Even More “Frictionless”
- Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56