As we look forward to next year, take a few minutes and check out these 6 great posts about 2015’s top travel marketing trends. There’s good stuff from eMarketer, Skift, Tnooz, and others to help set you up for success next year. Enjoy:
- eMarketer reports that the majority of digital travel researchers will be mobile by next year.
- Given the rise of mobile, you might want to check out Tnooz’s look at what’s before mobile first, talking with an engineer about product design.
- My recent presentation explored Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing. I’ve embedded the slides below if you want to check them out. You can also watch a video recap of the presentation in this review that explains what you need to know about hotel marketing in 2015.
- Skift thinks that Booking.com’s Work for Marriott is Sneak Peak Into the Future and one of the trends you want to watch heading into 2015. I think they’re probably right.
- Skift also has a breakdown of Amazon getting into hotel booking with the launch of its travel site and what it means for your business. Good stuff.
- Finally, since we’re talking about big trends to watch in 2015, pay attention to this post on eMarketer that asks how loyal are millennial travelers? Millennials will make up an increasing share of your guests over the next few years, especially as the economy continues to recover. The eMarketer outlook provides a good sense of what you need to do to capture your share of this somewhat fickle demographic.
You might also enjoy past Hospitality Marketing Link Digests such as these entries on how hotel distribution is heating up and rising mobile bookings, big data, and more, as well as this recent recap of the 6 Top Travel Marketing Posts from November.
If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.
And, as promised, here are the slides I’d mentioned:
(And, yes… you can hire me to speak at your next event, too).
Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:
- Holy Crap! Mobile’s Even Bigger Than You Thought
- How to Use Emotion and Storytelling in Digital Marketing
- 4 Lessons You Need to Know from Google’s Affluent Traveler Report
- What’s the State of Hotel Reputation Management?
- 10 Essential Lessons Learned From HSMAI’s Digital Marketing Strategy Conference
- What in the World are Priceline and TripAdvisor Up To?
- It’s Time You Take Mobile Seriously. Here’s Why
- What Expedia’s Leaders Can Teach You About Digital Strategy
- The 4 Rules of Social Marketing for Hotel Marketers