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Are You Still Talking About the "Mobile" Web?

One of the reasons the Internet is so powerful, both as a way to put your story in front of customers and as a way to drive action, is its increasing ubiquity. The Internet isn’t a place anymore. You don’t “go online.” You are online, all the time.

Consider this:

So, why is it that only 1 in 3 companies advertising on the web have a mobile optimized website?

Mobile isn’t as hard as it seems. You just have to have a plan.

  1. Ask yourself: “Is my site mobile enough?
  2. Look at whether apps make sense for your business.
  3. Learn from what others are doing.

But, whatever you do, don’t sit on the sidelines. As I’ve said before, we’re not talking about the mobile web anymore; we’re talking about the web, period. The question is, are you talking about it at all?


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Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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