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IdiotTube? I think not. Learn to improve your marketing using online videos. (Small Business E-commerce Link Digest – November 4, 2011)

We’re going to do something a little different with the link digest today. If you don’t spend much time on YouTube, you’d be amazed all the great learning you can get from the various video channels. And, since the weather’s getting colder (hell, we had 13″ of snow here the other day), why not build a fire, open a nice bottle of wine, curl up with a warm laptop (and, ideally, your significant other), and learn about online marketing and e-commerce from some of the world’s best. Here are just a handful of my favorite videos to help you do just that.

The Search Engine Strategies Conference channel has a great presentation from “Landing Page Optimization” author Tim Ash on building trust online:

Ever need to explain search engine optimization to someone, but struggle in the telling? Show them Search Engine Land’s “What is SEO?” video:

Jason Falls from Social Media Examiner has a great interview with Katie Paine on calculating social media ROI:

As we’re getting towards holiday shopping season, check out Relevantly Speaking’s tips for online retailers to capture more holiday dollars:

And, finally, if you’ve got some time on your hands, check out Avinash Kaushik’s recent webinar on mobile marketing and mobile analytics. Great stuff:

Sit back, enjoy the show, folks. And we’ll see you back here next week.


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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