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5 Must-See Hotel Marketing Missives: Hospitality Marketing Link Digest

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5 must-see hotel marketing missives: Man shopping for hotel onlineHope you’ve had a great weekend, Big Thinkers. To get you ready for a big week ahead, we’ve collected this set of 5 must-see hotel marketing missives from the past week. Enjoy:

  1. Leading off, Julie Sickel from Business Travel News warns us that “Hotel Occupancy Flattens Across Global Regions.” We’ve been living in “the good old days” for the last year or two. Looks like that’s coming to an end as the business cycle softens.
  2. Given that reality, you might want to see EyeForTravel’s piece that looked at “OTAs vs Hotels: Why ‘An Old and Tired Story’ Keeps Running” as well as these “10 Great Hotel Direct and OTA Distribution Posts” from the Hospitality Marketing Link Digest series.
  3. These “5 Helpful Hospitality Marketing Stories for You” and this set of “10 Terrific Travel Marketing Posts from the Past Week” from the Hospitality Marketing Link Digest series also offer terrific insights into improving your direct business.
  4. Of course, if you want more direct business, you should avoid the “Hotel Website Design and Usability: Top 10 Mistakes” that Vikram Singh outlined over on Hospitality Net.
  5. Finally, this round-up of “8 Outstanding Insights: the Top Travel Marketing Posts of Summer, 2016” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” will help you get ready to drive more direct business, regardless of what happens to demand overall. Great stuff, well worth your time.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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