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Is Travel Marketing More Frustrating Than Ever? (Travel Tuesday)

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Is Travel Marketing More Frustrating Than Ever? Group of travel marketers staring in frustration at computer

The other day, I got into a conversation with Matthew Barker from I&ITravelMedia about his post over on Tnooz that says “Travel Marketing Is More Frustrating Than Ever” (or, as originally written over on Medium, his post “Travel Marketing is a Bitch”). When I tweeted a link to Matthew’s article, I added, “Yes and no, tbh,” which prompted Matthew to ask: “Curious. Which one of my three observations do you disagree with?”

The short answer to Matthew’s question is “None of those observations.” Every point that Matthew makes is spot-on and worth considering as you market your hotel or travel service. The long answer? Well that took an 8 tweet mini-tweetstorm to explain and you might find it interesting. So, without further ado, here’s my reply to the question, “Is Travel Marketing More Frustrating Than Ever?” Enjoy:

What do you think? Is travel marketing more frustrating than ever? Or is this just good old-fashioned competition? I’d love to hear from you. Drop me an email or add something to the comments and let’s keep the conversation going.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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