What’s Stirring This Christmas? Content Marketing – Thinks Out Loud Episode 146

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What’s Stirring This Christmas? Content Marketing (Thinks Out Loud Episode 146) – Headlines and Show Notes

• ANA says ‘content marketing’ is word of the year | The Drum
• Content Marketing For Hotels: 2016’s Must-Watch Trend (Travel Tuesday)
• 8 Excellent E-Commerce Insights to Round out the Year: Hospitality Marketing Link Digest
• Metrics & ROI – Understanding Your Content Marketing Goals Before Setting Metrics : MarketingProfs Article
• What is a “brand story” anyway?
• 4 On-Ramps For Building Your Brand Story | Branding Strategy Insider
• ‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio — The Content Strategist
• Marriott’s Beebe explains content marketing

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 30s

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