Reputation management continues to evolve as guests grow to expect ratings and reviews before every booking. Here's what you need to know.
Do brands matter anymore? Or do review sites make them irrelevant? It's a little complicated, but here's what you need to know.
Hotel, hospitality, and travel marketing increasingly depends on managing your online reputation. Recent data helps illustrate why that is and how you can use it to your advantage.
One tactic will improve your conversion rates and revenues more than any other. What is it? Read on and see.