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Is Mobile Overtaking Desktop Internet Use?

I don’t know if you noticed this in my presentation from HSMAI yesterday, but Google has data showing that mobile internet use has grown among travel shoppers while desktop usage has declined.

Here’s what’s going on with leisure travelers:

Desktop decline Leisure travelers

And with business travelers:

Desktop decline among business travelers

It’s not just in travel. While this is a bit old, StatCounter outlined a slight decline between January 2011 and January 2012 in desktop internet use.

As you begin your planning for 2013, don’t think 2013 will be the (long-predicted) year of mobile. Instead, assume that last year already was.


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This Post Has 10 Comments

  1. Great insights. It’s amazing to see how fast we moved from “every business should have a website” to “every business should have a mobile presence.” I’ve been watching reruns of 24 these days – 2005 technology looks so old!

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