“According to a new study released from Deloitte, nine in 10 shoppers know what they’re buying before they arrive at a store, and more than eight in 10 (83 percent) have a set of brands in mind that they will consider.”
Your customers are better educated, armed with information before leaving home—and with the technology needed to answer any remaining questions. E-commerce is no longer a channel. It’s the whole shooting match.
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