There's an old joke that says if you laid all the economists in the world end-to-end, they wouldn't reach a conclusion. That seems entirely appropriate given the current reporting on the odds of — or against — a recession next year. Just check out the variety of (educated, mind you) opinions from an array of economists listed in the show notes below.
But here's the thing. Whether there's a recession or not isn't important. How you react, how you make your marketing work, in good times and bad is what separates the great marketers from the merely average.
Whether you're worried about a recession or not, the latest episode of Thinks Out Loud looks at what you can do in a down economy to ensure your business succeeds. And what's even better is these tips work during good times too.
Want to learn more? Here are the show notes for you:
Relevant Links — Worried About a Recession Next Year? Here's How Marketers Can Cope (Thinks Out Loud Episode 264):
- US recession odds are dwindling, key indicators show | Fox Business
- Global Economy Will Avoid Recession, and See Some Recovery in 2020|The Conference Board
- Ryan Avent on Twitter: "[whispers] The yield curve uninverted immediately prior to the last three recessions." / Twitter
- "…Under the current Moody’s Analytics baseline economic outlook, which does not forecast any recession…" Source: Trump in a landslide? This historically accurate model predicts exactly that – MarketWatch
- How Likely Is A Recession By The 2020 Elections? Here's What Top Economists Say | Bankrate
- The U.S. Will Likely Avoid Recession in 2020. Here's Why – Bloomberg
- Global economy 'far' from recession, IMF official says – Reuters
- Economy: Management Insiders Forecast a 2020 Recession | Fortune
- 3 out of 4 economists predict a U.S. recession by 2021, survey finds – The Washington Post
- NABE: Economists lower outlook, see rising risk of recession
- Not all recessions are created equal, and the next one won't be as bad as 2008 – CNN
- The Race You Can't Win
- Marketing in Uncertain Times (Thinks Out Loud Episode 352)
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Past Insights from Tim Peter Thinks
You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:
Technical Details for Thinks Out Loud
Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.
Running time: 16m 22s
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