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11 Exceptional Reads about E-commerce and Mobile: E-commerce Link Digest

Mobile ecommerceBusy day today, Big Thinkers. So I hope you’ll pardon me if I skip the setup and just get straight to this list of 11 exceptional reads about e-commerce and mobile. Enjoy:

  1. Linda Bustos at GetElastic outlines omnichannel vs multichannel and the store of the future
  2. Thinks highlighted 4+ outstanding e-commerce insights to kick off your week.
  3. Mobile Commerce Daily uncovers a study where 32% of respondents say mobile emails are too small to interact with.
  4. eMarketer asks will holiday gift-givers use mobile in-store payments?
  5. Our Thinks Out Loud digital marketing and e-commerce podcast suggested that it’s all m-commerce and explains why mobile commerce will win.
  6. eMarketer explores how to bridge the gap between in-store and digital.
  7. Mobile Commerce Daily asks can in-store mobile save the day as retail foot traffic plummets?
  8. GetElastic reveals that 47% of e-commerce sites commit this usability SNAFU.
  9. Biznology looks at why google’s latest change should worry you
  10. 8 Best Practices to Enhance Your mCommerce Store – exploreB2B
  11. eMarketer says mobile search will surpass desktop in 2015

If you’re interested in more, check out these 5 Must-See Black Friday and Cyber Monday Trends: E-commerce Link Digest and these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, as well as 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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