skip to Main Content

Got Mobile? Consumer Trends Show Mobile Tipping Point Is Here

The Pew Internet & American Life Project has new data showing some astonishing numbers:

  • 85% of American adults have a cell phone
  • 45% of American adults have a smartphone
  • 18% have a tablet (though at least one source claims that’s climbed to 22%)
  • 18% of an e-book reader

Sadly, Pew doesn’t update its data for teens as regularly (I know, First World problem), but I suspect the numbers are comparable (or maybe even a bit higher; for instance, their July 2011 survey showed 77% cell phone ownership but no breakout for smartphones).

The point being, of course, that mobile is now very, very, very mainstream. Not that this is big news. I’ve been talking about the growth of mobile for some time and what you can do to get ready. So the question remains, as you prepare for 2013, is mobile as big in your plans as it is in the real world?

Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: ,

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 6 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back To Top