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SoLoMo is not a disease. But that doesn't mean we're not looking for a cure. (Small Business E-commerce Link Digest – July 29, 2011)

As I mentioned yesterday in my “1,000 Thank You’s” post, the SoLoMo web (that’s social, local, mobile web), matters. A lot. Consumers increasingly use the web in ways that are different from what we’ve gotten used to over the last 15 years. And these changes in consumer behavior require marketers and e-commerce folks to re-examine their activities. Every. Single. Day. Here are some good places to start looking:

Enjoy your weekend Big Thinkers. We’ll catch you back here next week.

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  1. McNamee’s arguments sounds convincing – but I have a problem believing that a closed system like apps can win over an open system. How about Android outselling Apple, and it has a more open ecosystem…
    – J Michael, – Crowdsourced Confidential Consultations

    1. Hi J, I can’t really defend McNamee’s points in detail, but here’s what I think:

      On the mobile phone front, I tend to agree. Android phones are outselling iPhone. But, because of contract lock-in, the parallels between iOS vs Android and MacOS vs Windows from 20 years ago don’t hold up. Anyone who gets an iPhone (generally) will have it for 2-3 years and have a strong incentive to upgrade. I think they’re going to be a player for a long time to come in the phone market, whether they hold a dominant market share or not. And, they remain the best-selling phone (not OS) in the marketplace, increasing share YOY.
      In the tablet market, I don’t see that they’ve got a legitimate competitor at this point, period. While an open system in theory should outsell a closed one, I haven’t seen any evidence that’s happening at this point. Though I consider John Gruber to have pro-Apple bias, I think his analysis of “market share” vs. “shipping share” sums up the reality of the tablet space today. I honestly don’t know a single person who owns an Android tablet, while I can name a couple dozen with iPads. That’s not to say the iPad will continue its dominance, but right now it’s really the only game in town.

      Thanks for reading and commenting. Thought-provoking stuff. I’d love to continue the dialogue as these numbers continue to move.

  2. @ Tim — I largely agree with your analysis of the current space, but I note you keep saying “at this point”. The couple dozen iPad users (and I know them too) were also the couple dozen BlackBerry users 6 years ago. “At that point” for any business user the BlackBerry was “the only game in town”.

    The one thing we can count on is game change…. well that, and that business people and early adopters are fantastically capricious and fickle bastards.

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