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What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)

Hub and spoke model

The "Hub and Spoke Model" has been around for a long time, dating to the Cretaceous Period of digital marketing. In case you’re wondering, that’s a long, long, long time ago. TikTok dates to just a few weeks ago. (OK, it really started in 2012, but most people hadn’t heard of it until relatively recently.) Now everyone’s heard of it due to President Trump pushing for its sale to a US-based company. Possible candidates include Microsoft and Twitter.

What do these two have in common? What ties TikTok — and their recent struggles — to the Hub and Spoke model, a digital marketing strategy from the dawn of time? More importantly, what makes this situation relevant for digital marketers now and in the future? That’s the topic of this episode of Thinks Out Loud, where host Tim Peter breaks down the latest in the TikTok situation and shows why Hub and Spoke still works… and always will.

Want to learn more? Here are the show notes for you.

Relevant Links — What Connects TikTok and the Hub and Spoke Model? (Thinks Out Loud Episode 299)

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit

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Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 16m 39s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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