The "Hub and Spoke Model" has been around for a long time, dating to the Cretaceous Period of digital marketing. In case you’re wondering, that’s a long, long, long time ago. TikTok dates to just a few weeks ago. (OK, it really started in 2012, but most people hadn’t heard of it until relatively recently.) Now everyone’s heard of it due to President Trump pushing for its sale to a US-based company. Possible candidates include Microsoft and Twitter.
What do these two have in common? What ties TikTok — and their recent struggles — to the Hub and Spoke model, a digital marketing strategy from the dawn of time? More importantly, what makes this situation relevant for digital marketers now and in the future? That’s the topic of this episode of Thinks Out Loud, where host Tim Peter breaks down the latest in the TikTok situation and shows why Hub and Spoke still works… and always will.
Want to learn more? Here are the show notes for you.
Relevant Links — What Connects TikTok and the Hub and Spoke Model? (Thinks Out Loud Episode 299)
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Past Insights from Tim Peter Thinks
You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:
Technical Details for Thinks Out Loud
Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.
Running time: 16m 39s
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