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Where the web is headed – Mary Meeker's 2012 Internet Trends Report

Mary Meeker knows more about the web than you do. It’s a fact. She helped lead Netscape’s IPO way back in 1995 and Google’s in 2004. And every so often, she comes down from the mountain top (initially Morgan Stanley, now VC firm Kleiner Perkins Caufield & Byers) to share what she’s learned with the rest of us in her Internet Trends report.

Here’s what she thinks this year:

KPCB Internet Trends 2012

The key takeaways include:

  • Internet growth continues at a robust pace, largely driven by emerging markets (though even the US, at 79% penetration, added 15 million new users last year).
  • Mobile adoption, while incredibly robust, has a ways to go before equaling Internet penetration.
  • Ways the social and mobile web drive changed consumer behavior.
  • How the economy could still cause some headaches down the road, despite some generally positive trends.

Take the time to read through the whole report. You’ll be glad you did. And feel free to let me know your thoughts on the whole thing in the comments below.


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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