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A Shocking Fact About Mobile Commerce

ToothbrushI was reminded of an unbelievable stat about the growth of mobile the other day, one that shines a bright light on its prospects:

More people own mobile phones than own toothbrushes.


You can’t make stuff like that up.

Actually, there’s probably quite a few more mobile phones than there are toothbrushes, but let’s not quibble.

In the US alone, mobile shoppers almost doubled their spending last year—to nearly $25 billion, and that number excludes travel and event ticket sales (which, going by historical averages, should increase the total by another 50% or more).

That’s a lot of toothpaste.

Now, I’ve been saying for a while that worrying about “The Year of Mobile” isn’t as important as being “mobile enough.” And I stand by that.

But if you’re not thinking about mobile yet, it’s time you start. Mobile will help drive significant e-commerce growth in the next couple of years. It’s inevitable.

If you’re not ready for it, you risk being left on the sidelines. But if you are, get ready for mobile to put a big smile on your face—whether you own a toothbrush or not.

By the way, it’s still not too late to register for the webinar I’m offering tomorrow as part of Mike Moran’s Biznology Webinar series: “It’s all E-commerce: How the Social, Local, Mobile Web Affects Sales Online and Offline”. But don’t wait. Register now.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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