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Here's where the social, local, mobile web is taking e-commerce (Small Business E-commerce Link Digest – May 11, 2012)

It's all e-commerceKind of a mixed bag this week, though I guess I’ll lump these under the heading of “it’s all e-commerce.” As mobile, social, and local continue to merge towards a common, continual experience, the boundaries between search and social, mobile and merchandising blur further and further. If it please the court, here’s this week’s evidence:

Social and mobile and local continue to embed themselves more deeply in consumers’ everyday lives. We no longer live in a world where people “go online.” They are online, all the time, every day. We carry the Internet in our pockets (and, soon, in our eyeglasses).

At this point, it should be clear, all commerce is e-commerce.

The defense rests (but only for the weekend — I’ll be back here bright and early Monday morning and I hope you will, too).

Oh, and if you’ll pardon the shameless plug, I’m teaching three classes (along with Mike Moran and Rob Petersen) in Rutgers University’s Search Marketing and Analytics Mini-MBA, June 11-June 15. If you’re interested, enroll here.


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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