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SoLoMo in Practice (Small Business E-commerce Link Digest)

Social media marketing smallSoLoMo (the social, mobile, local web) or SoLoMoPho (same thing, only putting more emphasis on photos), exists. In force. I hate the term. It’s really kind of silly. I prefer to call it the Transparent Web (so common, it’s always around you, but not in the way) and did a whole presentation on its meaning for a trade group a few days back.

Here’s this week’s evidence of what’s happening with it, whether you call it SoLoMo, SoLoMoPho or the Transparent Web and who’s getting the most value from it:

Have a great weekend, Big Thinkers. See you back here next week.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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